Ad Expenditure: US$6.41bn 2018 GroupM Forecast This Year Next Year Dec 2017

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Spain's Top Advertisers in 2018

 Volkswagen Espana (€87m)  Coca-Cola (€46m)
 El Corte Ingles (€85m)  Telefonica (€43m)
 Orange (€74m)  Reckitt Benckiser (€43m)
 Linea Directa (€70m)  ONCE (€43m)
 Procter & Gamble (€70m)  Vodafone (€42m)
 L'Oreal (€68m)  Samsung (€41m)
 PSA Groupe (€63m)  Ford (€34m)
 Mutua Madrilena (€58m)  Securitas Direct (€33m)
 Seat (€49m)  Fiat Chrysler (€33m)
 Renault Espana (€47m)  Opel (€33m)

Source: Infoadex

Spain's Most Valuable Brands in 2017

 Zara (Inditex) ($25.1bn)  Endesa ($5.0bn)  Mercadona ($1.9bn)
 Movistar (Telefonica) ($22.0bn)  Gas Natural Fenosa ($4.4bn)  Bershka (Inditex) ($1.9bn)
 Santander ($8.8bn)  Mssmo Dutti (Inditex) ($2.8bn)  Pull & Bear (Inditex) ($1.7bn)
 BBVA ($7.9bn)  Repsol ($2.5bn)  El Corte Ingles ($1.6bn)
 Iberdrola ($5.3bn)  Stradivarius (Inditex) ($2.1bn)  "La Caixa" ($1.2bn)

Source: Brandz / Kantar Millward Brown

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 Puig  Prisa
 Mahou  

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