K&L Advertising (US)


K&L Advertising - previously Kang & Lee - was a leading multicultural agency in the US specialising in the Asian-American sector. It was a unit of WPP's Young & Rubicam Brands group, partnered in the multicultural market by Hispanic agency Bravo Group. Advertising Age had estimated revenues of $14m in 2012. In summer 2014, Y&R announced the closure of Kang & Lee, transferring its remaining Asian-American clients across to Bravo. 

Korean-born Eliot Kang moved to the US with his parents when he was 11. After working for a while as a translator, he set up a one-man advertising outfit in 1989 under the name AMKO Media. Initially he worked from one computer in the basement of his parents' antique shop. Creative director Kevin Lee joined a year later and the agency changed its name to AMKO Advertising, with Steinway pianos as the first full-service client. Over the following years the agency picked up a collection of blue-chip clients including AT&T and Northwest Airlines, opening a Los Angeles office in 1994, and becoming Kang & Lee in 1996. The business was acquired in 1997 by independent marketing agency The Leap Group. (Lee left that same year to launch his own agency, now AdAsia Communications). In 1998 they sold it on a year later to Young & Rubicam. Eliot Kang left the business in 2003 to manage WPP's stake in what is now GIIR of Korea, becoming CEO for several years. He returned to the US in 2007 to set up investment fund Inmost Partners. 

Last full revision 18th July 2016


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