Australie : advertising & marketing assignments

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Australie is one of France's leading independent advertising agencies. Based in Paris, it is best known for its campaigns for leading retail group Leclerc, one of France's top advertisers and Australie's biggest client for 20 years. In a heavy blow, that account was lost in 2018 to BETC. It also offers advertising, digital and marketing services to a variety of other mostly French marketers. Denis & Co / Australie Event is its experiential unit, and a separate division was set up in 2013 to specialise in luxury brands under the name of Paris en Australie. Australie was founded in 1984 by Vincent Leclabart, an executive within what was then French marketing giant Eurocom (later Havas). Crucially, Leclabart negotiated a large minority shareholding in the newly created Australie which allowed him to block various subsequent attempts to merge the business into other Eurocom or Havas agencies. He eventually bought out Havas's majority shareholding in 2001, in partnership with his brother Jerome Leclabart, who became CEO. Jerome's son David Leclabart rejoined the agency in 2014 as general manager after several years at various other agencies including TBWA, McCann and BBDO, and became joint CEO with his father the following year. The family continues to own a majority holding in the business. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Australie? see France's Leading Advertising Agencies

Capsule checked 31st August 2018

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