Australie is one of France's leading independent advertising agencies. Based in Paris, it is best known for its campaigns for leading retail group Leclerc, its biggest client. It also offers advertising, digital and marketing services to a variety of other mostly French marketers. Denis & Co / Australie Event is its experiential unit, and a separate division was set up in 2013 to specialise in luxury brands under the name of Paris en Australie. The group reported revenues of E39m in 2014. Australie was founded in 1984 by Vincent Leclabart, an executive within what was then French marketing giant Eurocom (later Havas). Crucially, Leclabart negotiated a large minority shareholding in the newly created Australie which allowed him to block various subsequent attempts to merge the business into other Eurocom or Havas agencies. He eventually bought out Havas's majority shareholding in 2001. He now owns 70% of the equity; Credit Agricole bank controls the remaining shares. His brother Jerome Leclabart is CEO and nephew David Leclabart rejoined the agency in 2014 as general manager after several years at various other agencies including TBWA, McCann and BBDO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 5th May 2016
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