Australie is one of France's leading independent advertising agencies. Based in Paris, it is best known for its campaigns for leading retail group Leclerc, one of France's top advertisers and Australie's biggest client for 20 years. In a heavy blow, that account was lost in 2018 to BETC. It also offers advertising, digital and marketing services to a variety of other mostly French marketers. Denis & Co / Australie Event is its experiential unit, and a separate division was set up in 2013 to specialise in luxury brands under the name of Paris en Australie. Australie was founded in 1984 by Vincent Leclabart, an executive within what was then French marketing giant Eurocom (later Havas). Crucially, Leclabart negotiated a large minority shareholding in the newly created Australie which allowed him to block various subsequent attempts to merge the business into other Eurocom or Havas agencies. He eventually bought out Havas's majority shareholding in 2001, in partnership with his brother Jerome Leclabart, who became CEO. Jerome's son David Leclabart rejoined the agency in 2014 as general manager after several years at various other agencies including TBWA, McCann and BBDO, and became joint CEO with his father the following year. The family continues to own a majority holding in the business. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Australie handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Australie? see France's Leading Advertising Agencies
Capsule checked 31st August 2018
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019