Axa Group : advertising & marketing assignments

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Selected Axa advertising

Axa Group is one of the world's largest insurance, pension and investment groups, with around 105m customers worldwide. It is ranked by Interbrand as the world's most valuable insurance or Investment brand, and is the #1 global insurer by both revenues and assets. (It lost the top spot in net written premiums in 2015). Axa traces its roots back to a group of regional French mutual insurance companies established in the mid 19th century, which merged in 1957 as les Mutuelles Unies. Following the acquisition of rival Groupe Drouot in 1982, a new name was sought that could be pronounced in any language, resulting in the selection of Axa. In 1996, the group acquired France's largest insurer UAP, significantly increasing its global footprint, while also becoming France's biggest company by revenues. Other acquisitions since 2000 have included MONY, Maestro Health and XL Group in the US, Winterthur of Switzerland, and 50% of Tian Ping of China. Still headquartered in France, it has operations around the globe, mostly trading as Axa, or in the US as money manager AllianceBernstein. It is expected to launch an IPO of its US operations in 2018 or 2019, although they will remain majority owned. Group revenues for 2017 were €98.5bn. Life insurance & savings accounted for more than 60% of revenues, and France is its biggest market by far, accounting for a quarter of revenues, followed by the US, Germany and Switzerland. Long-serving group CEO Henri de Castries retired in 2016 and was succeeded by former Axa Germany leader Thomas Buberl. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 14th April 2018

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 8th Mar 2018: Investors were unimpressed by AXA's latest steps to move away from life insurance and turbulent financial markets in favour of traditional property & casualty insurance. The French group agreed to pay $15.3bn for US insurer XL Group, which specialises in a different sort of turbulence: the Bermuda-based company has a high exposure to insurance against natural disasters. At the same time, AXA will accelerate the spin-off of US life insurance operations, and money manager AllianceBernstein.

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