Groupe Clarins : advertising & marketing assignments

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Selected Clarins advertising

Family-owned Clarins is one of the world's most celebrated skincare brands, and a leader at the prestige end of the market, especially in Europe. The core brand encompasses an extensive collection of face and body care, firming and anti-aging products as well as sun care and make-up. It was among first skincare products to specialise in natural, botanical and hypoallergenic ingredients, and the first company in France to stop animal testing in the 1980s. The Clarins brand is partnered by a small but important fragrance portfolio comprising Thierry Mugler (best-known for its Angel and Alien brand families) and Azzaro - it owns both brands outright, including their fashion businesses - and personalised skincare regime My Blend. Founder Jacques Courtin was a trained masseur who began to develop his own range of plant-derived treatment oils in the early 1950s. He set up his "beauty institute" in Paris in 1954, and named it Clarins after a character he had once played in a school drama. He began selling his products in pharmacies in the 1960s and via department stores in the 1970s, changing his own name to Courtin-Clarins in 1978. His sons Christian and Olivier Courtin-Clarins are chairman and vice chairman respectively; they took the business private - it had previously been publicy quoted - in 2008; their daughters, also board directors, run the Mugler fashion business and spa division. Jonathan Zrihen suceeded Philip Shearer as group CEO in 2015. Revenues were around €1.6bn in 2017, of which more than half came from skincare and over a third from fragrances. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Clarins? See Personal Care Sector index for other companies

Capsule checked 4th July 2018


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 2nd Jun 2016: Ads of the Week: "Wanted". Regular readers will know by now that fragrance ads are our particular guilty pleasure, like the visual equivalent of eating a whole tub of ice cream in one sitting. We know they're stupid and shallow and probably bad for our (mental) health but we just can't resist... it's all that shiny shiny glamour and them sexy people. Here's the new film for Clarins-owned Azzaro Wanted from beauty boutique Mazarine Mlle Noi. Don't think, just dive in.


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