DDB France is one of the country's leading advertising groups. The agency first established a presence in France in 1969, initially to service Volkswagen, still its cornerstone client. The DDB group now comprises a collection of separate units offering a full range of services. These are collected into four separate groupings, all reporting to DDB Europe president Pietro Tramontin.
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Click here for an Adbrands Snapshot of DDB France (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 12th Jan 2017: Ads of the Week: "Red Dot". This excellent spot from DDB Paris for Ubisoft's new Ghost Recon game blurs the lines between advertising and content. Does it really count as an ad? In common with most other videogame promos, it's more like entertainment in its own right, encapsulating the general flavour of the actual product rather than literally illustrating it. Even now, videogames aren't as cinematically effective as this. With the benefits of cuts, angles, minor details and dramatic tension, it's more like the pre-credits sequence of a major action movie than mere gameplay animation.
Adbrands Weekly Update 17th Mar 2016: Ads of the Week: "Odyssey". Director Nicolas Winding Refn's record has been patchy since Ryan Gosling and his jacket in the movie Drive. Yet this spot from DDB Paris for Hennessy is a stunner, and Drive fans will spot more than a few echoes of that movie. (And all the red imagery will inspire disturbing flashbacks - for the few people who saw it - of his blood-soaked follow-up Only God Forgives). Like fragrances and fashion, spirits advertising deals primarily in exotic imagery, and there's loads on which to feast the eyes here. Who knew there was so much going on in a simple glass of cognac?
Adbrands Weekly Update 7th May 2015: Ads Of The Week: "The Table". Here's a gorgeous film from DDB Paris for Unilever's mustard and condiments brand Maille. It's food porn of a sort, but in a very stately and painterly fashion. Fantastic art direction results in a film that might not look entirely out of place in the Louvre; in the moving still-lifes department if there is such a thing. Just one little reservation: this English version needs better voice talent - try the French version over on our Facebook page.
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DDB France website
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