The French office of the Grey global network merged in 2017 with its Belgian sibling Famous, and both agencies adopted the new name FamousGrey. In a complete overhaul of management, Famous' CEO and founder Marc Fauconnier was named as chairman of the merged business, with Geraldine Carlioz named as CEO. It was the most recent of a series of rebirths for the local Grey brand. The first such overhaul came in 2000 with the folding of Grey's existing office in France into what was then France's biggest independent agency, founded by Pierre Berville and Pierre Callegari 13 years earlier. They assumed management control of what became Callegari Berville Grey (or CB Grey). Pierre Berville stepped down as president and creative director of Callegari Berville Grey in 2006; Callegari remained chairman until his retirement two years later, at which point the agency returned to the plain Grey brand. A series of managers led the business over the next few years until the merger with Famous in 2017. The agency's marketing services satellite G2 Paris (previously known as Grrrey!) was absorbed into Geometry Global in 2013. In 2017, the group acquired Paris-based digital agency Sensio, which now operates alongside the main agency as SensioGrey. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.
Capsule checked 3rd July 2018
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Adbrands Weekly Update 5th Oct 2017: The Paris outpost of Grey is merging with its separately branded Belgian counterpart Famous, acquired by the network last year. As a result, both agencies are adopting the new name FamousGrey, and have appointed a new senior management team. The Belgian shop's founder and CEO Marc Fauconnier becomes group president, with Geraldine Carlioz named as CEO.
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