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The main Havas Paris outpost serves as the central core for a galaxy of separate agencies that make Havas still the #1 agency in France, even if it is outclassed on the global stage by arch-rival Publicis. The jewel in this collection is arguably creative hothouse BETC, spun out of the network's Paris HQ as a separate entity in 2012 at the same time that the old Euro RSCG name was dropped in favour of Havas Worldwide. Instead, a new Havas Paris agency was created from the merger of what was then Euro RSCG C&O, originally a specialist in financial and corporate advertising, with integrated agency Havas 360. The resulting unit, renamed Havas Paris, quickly became a creative force in its own right, and operates its own collection of subsidiary units specialising in brand activation (Havas Paris Shopper), recruitment & employee communications (Havas Paris People), corporate strategy (Havas Paris Amo) and content (Havas Paris Content). It is also partnered by a number of other separate satellites under the overall umbrella of Havas Village France. BETC is the biggest but there are several others as well. Some of these originated as dedicated units for a single client. Rosapark, for example, was originally created to manage the Monoprix supermarket account but now also handles several other clients. Havas 04 launched in 2017 to manage leading bank Societe Generale. Another unit until 2018 was Humanseven, itself the result of several successive changes over the years. It was created at the end of 2017 from what was previously Les Gaulois, which was itself the product of a merger four years earlier by separate units H Paris and LeG, each of whom had their own history of mergers and re-mergers. The key thread running through Les Gaulois, H Paris and other predecessor agencies had been the local account for Citroen auto. Its transfer to BETC in 2017 led to the restructure of Les Gaulois as Humanseven. With insufficient additional business to support its standalone existence, Humanseven was merged back into the main Havas Paris agency at the end of 2018. Ironically the Citroen account moved again during that year to its own dedicated unit spun out of BETC under the name Traction. Raphael de Andreis is chairman & CEO of Havas Village France. In 2017, Havas Paris president Agathe Bousquet handed in her resignation after more than 15 years with the group to join rival Publicis Groupe as country manager for France. Julien Carette is CEO with Christophe Coffre as chief creative officer.

Capsule checked 1st October 2020

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Recent stories from Adbrands Update:

Adbrands Social Media 20th May 2019: "Mankind's First Queue" (Or "Line" for our American readers!) French agencies are really killing it this week in the ad department. Here's our third consecutive spot from across the Channel, and the second in three days from Havas-owned RosaPark, a splendid laugh out loud spot that promotes the new pay-by-app service from supermarket Monoprix. This is a fantastic idea, executed brilliantly. "Skipping the queue has been human nature since the dawn of time. Luckily, mankind has evolved since then, so now there's an app for that..."

Adbrands Social Media 16th May 2019: "20 Years". RosaPark's new film for Ouigo, the low-cost travel offer from rail giant SNCF, is a total charmer and so very distinctively French in every way. Being 20 today now is much like it was in your and my day: do as much as you can for as little expense as possible. I'll admit I never tried cooking spaghetti in a kettle - what a brilliant idea! - or washing my clothes in the bath while I was in it but all the rest rings very true. These guys definitely need to get out more, which is of course the whole point of Ouigo.

Adbrands Social Media 13th Mar 2019: "Doug The Dog". The new French spot from Havas-owned Rosapark for Skoda gets the prize for this week's most adorable ad. Great CGI too. And what a brilliant idea on Skoda's part. We won't spoil the surprise, but let's just say this is a really good selling point for any dog owners. I have no idea just how practical it might be but, hey, it's the thought that counts

Adbrands Weekly Update 4th Oct 2018: Havas said it will merge its Paris-based standalone agency Humanseven into the main outpost of Havas creative by the end of the year. A new Havas Seven unit will survive the merger, but the two agencies will be structurally unified. Humanseven's president Elizabeth Billiemaz is joining the main agency as EVP, advertising expertise & creative excellence, but creative chief Xavier Beauregard is departing the group.

Adbrands Social Media 25th Jun 2018: "The Fishing Game". French tennis star Jo-Wilfried Tsonga lends his comedy skills to an entertaining campaign from Havas Paris for new web design service Hubside, a French rival to the likes of Wix or Squarespace. They must have plenty of cash for their launch, because the digital effects alone won't have been cheap, nor is star director Matthijs Van Heijningen. Here's hoping Tsonga is fully recovered from his adventures in time for Wimbledon next week. 

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