Havas is arguably the leading advertising agency in its home market though it trails Publicis on the global stage. The main network agency of Havas Paris is partnered by a collection of standalone creative agencies, of which the most notable are BETC, Rosapark and what is now Humanseven (formerly Les Gaulois). The group's French operations have been restructured several times since the 1990s, most dramatically with the phase-out of the old Euro RSCG banner in September 2012 in favour of Havas Worldwide.
Which clients do BETC, Humanseven & Rosapark handle? Find out more from Adbrands Account Assignments
Who are the competitors of BETC, Humanseven & Rosapark? see Leading French Agencies for other companies
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Click here for an Adbrands Snapshot of BETC, Humanseven & Rosapark (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links
|BETC Paris||BETC Design|
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 18th Apr 2018: Ads of the Week: "What Do You Expect?". It's hard keeping track of the Schweppes brand. Everyone knows it, but even just here in Europe ownership is split between multiple different companies, each with a very different approach to their marketing. Here in the UK (and also C&E Europe), it's a Coca-Cola brand, currently being promoted with a terrible film featuring a squinty bloke with a bad voiceover talking to camera. How much better is this spot from BETC Paris for Schweppes across much of Southern Europe, where it's part of Suntory's Orangina portfolio? No idea what's going on - is it some kind of obscure in-joke about that withdrawn Heineken Light ad, which had a similar bar-top slide? - but it looks gorgeous. (And don't even get us started on Germany where it's owned by someone else entirely, the brewer Krombacher, but has at least had the benefit of some decent marketing... You can see both the other ads over on our Facebook page).
Adbrands Weekly Update 5th Apr 2018: Ads of the Week: "The Hitchhiker". Traction, Havas Group's new dedicated agency for Citroen, unveiled its first campaign, and it's a loving and lovely retrospective of some of the client's most celebrated vehicles. "Some", indeed, because, bizarrely, the car most indelibly associated with the Citroen name is missing from this trip down memory lane. The original, bizarre, almost frog-like Citroen DS, a French design classic of the mid-1950s, has been omitted, presumably because of parent group PSA's ill-conceived idea to spin off the DS line as a separate range a few years ago. Would it really have been too confusing to include it? It has far more resonance with most viewers than many of the cars that did make the final cut.
Adbrands Weekly Update 29th Mar 2018: Ads of the Week "Lucky Day". Why do we derive so much pleasure from watching other people's mishaps? And why is it that only the Germans have a word for it? Somehow it doesn't feel right to talk about schadenfreude in association with a French ad, but haven't we all had a day much like this one ourselves? However, Havas agency Humanseven (which used to be called Les Gaulois) makes a good point here on behalf of the French Federation of Cardiology. Days like this are actually *good* for us because they get our hearts beating properly; it's that chap glimpsed briefly at the end waiting for the lift who should be worried. He's *not* having a shitty day, but he might soon be having a heart attack instead...
Adbrands Weekly Update 22nd Feb 2018: Ads of the Week: "That's Got To Hurt". French creative agency BETC can always be relied upon to come up with something great for long-time client Canal+. Ads like March of the Emperors, The Cupboard, The Bear and others are among the best and most awarded ads to have originated in France over the past decade. Here's the latest addition to that impressive body of work, to mark this coming weekend's UEFA battle between top football teams Paris St Germain and Olympique de Marseille. A bit of voodoo is all well and fine, but only if you're the only side practising it...
Adbrands Weekly Update 31st Aug 2017: Ads of the Week "Tough Day". BETC resurrects France's most famous - only, actually - punk music hit for this delightful spot for children's clothing line Petit Bateau. Plastic Bertrand's 'Ca Plane Pour Moi' always adds some hyperkinetic joy to any occasion, and this spot is no exception. The idea being that Petit Bateau's clothing undergoes rigorous testing to make sure it can withstand all the damage inflicted upon it by a typical kid. It's pure delight from start to finish. But watch out for a lawsuit from Disney over that muppet-a-like on the drum kit!
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