Havas is arguably the leading advertising agency in its home market though it trails Publicis on the global stage. It operates locally through three main agencies - BETC, Havas Worldwide and Les Gaulois - as well as multiple satellite units in Paris and regional cities. The group's French operations have been restructured several times since the 1990s, most dramatically with the phase-out of the old Euro RSCG banner in September 2012 in favour of Havas Worldwide.
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Click here for an Adbrands Snapshot of Havas Worldwide France (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links
Havas Worldwide France website
|BETC Paris||BETC Design|
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 31st Aug 2017: Ads of the Week "Tough Day". BETC resurrects France's most famous - only, actually - punk music hit for this delightful spot for children's clothing line Petit Bateau. Plastic Bertrand's 'Ca Plane Pour Moi' always adds some hyperkinetic joy to any occasion, and this spot is no exception. The idea being that Petit Bateau's clothing undergoes rigorous testing to make sure it can withstand all the damage inflicted upon it by a typical kid. It's pure delight from start to finish. But watch out for a lawsuit from Disney over that muppet-a-like on the drum kit!
Adbrands Weekly Update 13th Jul 2017: Havas announced plans to establish a dedicated agency within Paris creative flagship BETC to take charge of the global Citroen automobile business. The new unit, Traction, will inherit the account from another Havas-owned agency in Paris, Les Gaulois, and from local outposts of the main Havas network around the globe. Traction will be led by BETC's co-presidents Bertille Toledano and Stephane Xiberras.
Adbrands Weekly Update 5th Jun 2017: Ads of the Week "Timeless". Here's another splendid spot from BETC Paris for French sports and leisure label Lacoste. We often give fashion and cosmetics brands a hard time over the ads they decide to make inhouse; here the difference of using a top-notch agency shows. An objective viewpoint, a more compelling narrative, and above all less of that empty-headed posturing that comes so easily to most fashion brands when they're gazing at their own navel. We may have seen this pursuit storyline many times before in fashion ads, but BETC give it a fresh polish and a series of CG-enhanced tweaks to make it shine as if new.
Adbrands Weekly Update 18th May 2017: Ads of the Week: "Label of Love". Sigh... young love... Here's a totally adorable spot from Havas-owned Rosapark for French supermarket Monoprix, part of the Casino Group. Monoprix celebrates its 85th anniversary in 2017, and in recent years has become famous for the joky slogans on its own-label products (also conceived by Rosapark). These now become the core of a charming little love story concerning a boy, a girl and some packaging.
Adbrands Weekly Update 6th Apr 2017: Ads of the Week: "Let's Go". Here's a delightful candy-coloured confection from Havas-owned Rosapark for Ouigo, the low-cost train service from France's near-monopoly rail carrier SNCF. If only a E10 train ride could really be as much fun as this.
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