HighCo (France)

HighCo is a publicly quoted European marketing services group, specializing in retail sales promotion and direct response marketing. Although it positions itself as an independent, it is in effect controlled by WPP via a large minority holding. Headquartered in France, HighCo also operates in almost 15 other markets including Belgium, Spain, the Netherlands and Poland. It pulled out of the UK in 2005, but then returned in 2011 with the acquisition of local independent Multi Resource Marketing, now HighCo MRM.

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Subscribers may access the following website links here:

HighCo website

HighCo Docs HighCo Shelf Service
HighCo Shopper HighCo Data
Pos Media Multi Resource Marketing


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