Ad Expenditure: US$13.01bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

France's Top Advertisers in 2017

 Lidl  Unilever  FDJ
 Renault  Ferrero  Ikea
 Carrefour*  Nestlé & Nespresso  Conforama
 Procter & Gamble  McDonald's  PMU
 E Leclerc  Ford  Mondelez
 Peugeot  Volkswagen  Toyota
 Intermarché  Bouygues Telecom  LASCAD (L'Oreal)
 Citroen  Reckitt Benckiser  Nissan
 Orange  Samsung  Coca-Cola
 SFR  Systeme U  EDF

Source: Kantar/Strategies * Carrefour Hypermarches + Carrefour Market

France's "Best" Global Brands 2015 by value

 Louis Vuitton (LVMH) ($22.3bn)  Danone ($8.6bn)
 Hermes ($10.9bn)  Cartier (Richemont) ($7.9bn)
 L'Oreal ($10.8bn)  Moet & Chandon (LVMH) ($4.1bn)
 Axa ($9.3bn)  

Source: Interbrand Best Global Brands 2015

Other French Companies profiled in Adbrands

 Kering  Nestle Waters
 Pernod-Ricard  Axa
 Clarins  Remy Cointreau
 Sanofi  TF1
 Vivendi  Yves Rocher
 Auchan  Chanel
 Kering  Canal+

Marketing News

 Strategies Online  CB News

 

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