Intermarché (France)

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Selected advertising for Les Mousequetaires

Intermarché is France's third-largest supermarket chain with around 15% market share, one of several retail brands under the overall banner of Les Mousquetaires (or "The Musketeers"), a cooperative of almost 3,100 independent store owners who run their own outlets under shared national brands, with manufacturing and buying managed centrally. Intermarché operates several store formats from hypermarkets to convenience stores. Other chains within the group include hard discounter Netto, DIY chain Bricomarché, Roady auto maintenance & repair shops and family restaurant chain Poivre Rouge. The group was created in 1969 as a breakaway from the E Leclerc cooperative by store manager Jean-Pierre Le Roch. Along with 75 other Leclerc stores he established a new group, originally known as EX until it adopted the Intermarché name in 1973. Gradually, the co-op added new storeowners, jointly controlled food production facilities, and then additional retail formats. The Intermarché chain operates mainly in France, with around 1,850 stores nationally, although it also has a presence in Belgium, Portugal and Poland. It is also a founding member of what is now the Alidis buying partnership, alongside Spanish retail group Eroski, Edeka of Germany, CONAD of Italy, Coop Switzerland and Belgium's Colruyt. Combined revenues for Les Mousquetaires in 2017 were €41.6bn (including petrol). Intermarché alone accounted for around three-quarters of that total. Jean-Pierre Meunier is chairman of Les Mousquetaires; with Thierry Cotillard as president of Intermarché. Pascal Ferrier is president of central coordination business ITM Entreprises. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 11th January 2019

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Who are the competitors of Intermarché? See Retail Sector index for other companies

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 30th Aug 2018: Ads of the Week: "I Love You Too Much". Over the past couple of years, French agency Romance has delivered a series of beautifully observed and warm-hearted tales to promote healthy eating on behalf of supermarket chain Intermarché. Here's the latest and it's another gem. A little girl who hates soup suddenly decides to change her ways. But her motivation isn't entirely what it seems...

Adbrands Social Media 27th Mar 2018: "Maman, la plus Belle du Monde". Here's the latest wonderfully warm-hearted tale from French hotshop Romance for supermarket chain Intermarché. The store's own-label range of Chabrior biscuits are so good they taste like mummy made them. Well, actually, this little boy is telling the truth. As with previous campaigns for Intermarché (and Atol opticians last week), Romance conjures up just the right blend of sentiment and story-telling to deliver a film that is sweet without being saccharine. 

Adbrands Weekly Update 30th Nov 2017: Ads of the Week: "I've Dreamed So Much". There are definitely more Christmas ads this year. Literally everyone is doing them in 2017, and they're still coming thick and fast, whereas last year, the seasonal spots were all done with by mid-November. French agency Romance delivers another stand-out spot for local supermarket chain Intermarché. You'll remember its non-seasonal predecessor, in which a teenager teaches himself how to cook great food from fresh ingredients to impress one of the store's checkout girls. In a similarly healthy vein, this Christmas spot's young hero sets out to put the local store Santa on a diet to make sure he can fit down the chimney on Christmas Eve. Again, it's scripted and directed with the lightest of touches, and benefits from a fine cast, especially our young hero and his slightly older sister. Lovely.

Adbrands Weekly Update 16th Mar 2017: Ads of the Week: "L'Amour L'Amour". With sincere apologies to William Shakespeare, it's food itself that is the food of love, not music. This lovely new campaign for French supermarket Intermarché is from Omnicom's aptly named satellite Romance, and traces the gradual blossoming of a young guy's passion for great food as he tries to impress a pretty young cashier. As the final frames explain, Intermarche's purpose in life is to help its customers eat a little better each day. So dump the packaged and processed junk and pick fresh instead. 

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