La Chose (France)

La Chose is an independently owned and determinedly offbeat creative boutique in Paris, founded in 2006 and run by a group of senior managers who jumped ship from CLM/BBDO and Havas. Pascal Gregoire was the former president of CLM/BBDO, while business partner Eric Tong Cuong was originally the "TC" in BETC, before spending several years outside the industry as head of EMI Records in France. Though it started with bang, La Chose's profile began to dip after 2010. It has gradually reasserted itself with a series of acquisitions and partnerships, creating a wider group through associations with digital agency Supergazol and corporate communications specialist Ella Factory. It also launched its own luxury marketing unit Polluxe. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 5th May 2016

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