La Chose is an independently owned and determinedly offbeat creative boutique in Paris, founded in 2006 and run by a group of senior managers who jumped ship from CLM/BBDO and Havas. Pascal Grégoire was the former president of CLM/BBDO, while business partner Eric Tong Cuong was originally the "TC" in BETC, also led the local outpost of Y&R, and spent several years outside the industry as head of EMI Records in France. Though it started with bang, La Chose's profile began to dip after 2010. It has gradually reasserted itself with a series of acquisitions and partnerships, creating a wider group through associations with digital agency Supergazol, production house Das Ding and luxury specialist Polluxe. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 6th December 2018
Which clients does La Chose handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of La Chose? see France's Leading Advertising Agencies
Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Social Media 6th Apr 2018: "The Mistake". French indie La Chose tells it how it is for this sombre but beautifully filmed campaign for road safety organisation Securite Routiere: "Smoking cannabis is illegal; on the road it can be fatal". No subtitles available yet, but the V/O explains: "There, that's my Dad, my wife, all my friends. They're crying over me, because I made a stupid mistake..." According to the stats, more than 1 in 5 deaths on the roads in France in 2016 were as a result of drug-related accidents.
All rights reserved © Mind Advertising Ltd 1998-2019