The current Leo Burnett Groupe France has been formed from the gradual merger since 2006 of a collection of what were previously separate specialist satellite units into the main Paris agency to form a single integrated entity. The French office also oversees Burnett's operations in Belgium. Leo Burnett first established a presence in France in 1969 following its acquisition of the London Press Exchange, a UK-based international network of advertising agents. The Paris office of LPE adopted the Leo Burnett brand, and a second outpost was launched in 1985 as a joint venture with ad executive Jacques Bordelais, later chairman of the local group. A succession of satellites came and went over the following years, most recently Challenger House (until 2009), Revolutions (until 2011) and Alpha 245 (until 2013). Digital agency Mediagong was acquired in 2012 and it too was subsequently merged into the main agency, as was the last remaining major outpost of what was once global direct & digital network Publicis Dialog in 2016. In the latest such consolidation, the existing Leo Burnett office combined with separate data and CRM unit Chemistry under a new management team. Hélène Meinerad is president of the enlarged Leo Burnett Paris, with Franck Rey as creative director.
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Capsule checked 6th October 2017
Recent stories from Adbrands Update:
Adbrands Weekly Update 1st Sep 2016: Ads of the Week "Wild Trip". A useful reminder from Leo Burnett France, for client Le Trefle, that trying to rediscover your inner wildman really isn't all it's cracked up to be. There's a reason the human race invented everyday comforts, and it's no fun at all doing without them. Burnett's ads for Le Trefle don't come along very often, but when they do they're always worth the wait. Mmmm! Roasted leeches! Nice!
Adbrands Weekly Update 7th April 2016: This week sees the last gasp of the Publicis Dialog direct & digital brand, with news that the French office, virtually the sole survivor of that one-time global network, is to be absorbed into Leo Burnett Paris. Despite the former's somewhat larger size - it's roughly four times bigger by stated revenues, according to trade source Strategies - the combined entity will retain the Leo Burnett name and will be led by Burnett CEO Jean-Paul Brunier.
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