Marcel is a Paris-based creative agency created in 2005 under the umbrella of Publicis Worldwide. It tends to work alongside the main agency on major clients (it is currently located in the same Champs Elysees address as Publicis Conseil) or occasionally as a conflict shop. Its brief history to-date has been eventful to say the least as a result of a series of management shuffles following its launch. It was strengthened considerably in 2010 with the absorption of standalone digital agency Publicis.Net to create an integrated online and offline specialist. Since 2013, the agency has also added an international presence, opening outposts in New York and Sao Paulo (Marcel Talent), with more to follow in 2016.
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Marcel Paris website
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 1st Mar 2018: Ads of the Week: "At the Gynecologist". Nestlé crowd-sourced a selection of everyday challenges faced by heavily pregnant women in France, and then commissioned agency Marcel to bring them to life as the so-called "joys of pregnancy". They include not being given a seat on the bus, climbing stairs and embarrassing conversations in the pharmacy; but our favourite was this one, "At the Gynecologist". Nestlé's Hépar mineral water brand contains exceptionally high levels of natural magnesium, which is good for what we might delicately describe as "intestinal transit". So these ads subject different pregnant ladies to multiple indignities before they confide to camera "Oh well, at least I don't have constipation".
Adbrands Weekly Update 29th Jun 2017: Ads Of The Week: "Drama". Where else but in France would a maker of ballet shoes want - or be able to afford - a full-scale ad campaign from an agency like Marcel? Here's the first of three films from Publicis-owned Marcel for Repetto, a Parisian institution and the foremost specialist in ballet shoes and other accessories. (See the second of the films on our Facebook page). It's absolutely lovely, with a charming twist at the end. Even the most mundane of everyday problems can be solved through dance. The performer is Marion Barbeau of L'Opera de Paris.
Adbrands Weekly Update 30th Mar 2017: Ads of the Week: "Invincible". Here's a clever campaign from Marcel from Nestle's vitamin-enhanced Contrex mineral water, which celebrates the power and potential of womanhood, but also acknowledges its physical frailty. That's perhaps a slightly controversial subject, but it's executed here with style and gentle humour (and an incomparable soundtrack). "We are invincible. Nothing and no one can stop us. There are no limits to what we can achieve. We are invincible... but our bodies are not. They need minerals every day. Contrex is for your body."
Adbrands Weekly Update 30th Jun 2016: Ads of the Week "Define Your Luck". Here's a gorgeous spot from French agency Marcel - a unit of Publicis - for LVMH's Fred jewellery brand. The film is the work of noted performance artist Liu Bolin, the so-called "invisible man" for his photographs where he blends into the background of his surroundings with bodypaint. We don't think he's hiding in plain sight here, but the results are stunning, riffing on the concept of luck when it is applied to jewellery.
Adbrands Weekly Update 7th April 2016: Ads of the Week "Late Night Drama". Marcel's funny new campaign for Granola cereal bars from Mondelez reflects on those times when - as comedian George Carlin once said - your stomach is talking to you. Or in this case, singing to you. "Feeeeed me". (Thank you Mr Carlin for teaching us the invaluable word "borborygmi" in our misspent youth). Here Marcel takes that ball and runs with it, towards a spectacularly surreal conclusion.
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