The creation of MSL Group towards the end of 2009 was the final stage in the gradual evolution of Publicis Groupe's many public relations and corporate communications subsidiaries. These have gradually expanded and merged over a period of years, initially in 2005 as Publicis PR & Corporate Communications (or PPRCC). Following the departure of several group heads in 2009, management of this group was assigned to Olivier Fleurot, previous executive chairman of Publicis Worldwide. He announced the consolidation of all of the various brands under the umbrella of MS&L, already the division's biggest brand in the key North American market. In 2015, MSLGroup was shifted under the umbrella of the Publicis Worldwide network, reporting to divisional CEO Arthur Sadoun, and later became a unit of newly created Publicis Communications.
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|Publicis Consultants||JKL Group|
|Kekst & Co||Winner & Associates|
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 6th Jul 2017: New Publicis CEO Arthur Sadoun is continuing the acquisitive tradition established by his predecessor Maurice Levy. This week the group inked a deal to acquire Australian marketing services group Herd for an undisclosed sum. Its main subsidiary is leading local PR agency N2N Communications, and the deal also includes satellites Fuel Communications and Touch Creative. The business will merge with the local arm of Publicis Groupe's PR division under the banner Herd MSL.
Adbrands Weekly Update 28th Apr 2016: The Holmes Report published its latest ranking of the world's leading PR agencies by fee income. Edelman easily retained the #1 position, albeit with a slightly reduced margin over second-placed Weber Shandwick, owned by Interpublic. Omnicom's FleishmanHillard and Ketchum held the #3 and #4 positions. WPP's Burson-Marsteller moved up to equal 5th alongside Publicis-owned MSLGroup. However the biggest change was a 37% increase in fee income for China's BlueFocus which jumped five places in the ranking to the #10 spot, unseating Havas PR. Among the holding companies, Omnicom slipped from first to third place by combined estimated fee income, behind Interpublic and WPP.
Adbrands Weekly Update 2nd July 2015: It was a busy week for Publicis. The Groupe heaped additional responsibility onto the shoulders of Arthur Sadoun, widely regarded as the heir apparent to CEO Maurice Levy, who is due to retire next year. Sadoun retains his role as global CEO for the Publicis Worldwide network, but will also take command of PR business MSLGroup. Its current chief Olivier Fleurot moves to a centralised role as SVP, communications, social responsibility and other administrative areas. The Groupe stressed that there will be no merger of Publicis WW and MSL; according to Levy the move is design to "leverage and integrate our formidable PR and strategic communications capabilities in the service of all Groupe client's campaigns", while also no doubt further testing and honing Sadoun's managerial abilities.
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