Remy Cointreau is France's third largest spirits business (behind Pernod-Ricard and LVMH). It controls a small selection of prestigious brands of which the best-known are Remy Martin cognac and Cointreau liqueur. Despite its well-respected portfolio, Remy Cointreau is something of a minnow in the fast-consolidating global drinks industry. Its departure in 2009 from Maxxium, a worldwide distribution joint venture with three other partners, led to widespread speculation that the company was preparing the ground for merger with another group. However, no such has event has materialised and Remy Cointreau appears for the time being to be intent on maintaining its independence. Nevertheless, it also shrank down its business further in 2011, with the sale of its Piper-Heidsieck champagne business.
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Adbrands Weekly Update 22nd Oct 2015: Ads of the Week: "One Life - Live Them". Here's the excellent new global campaign for Remy Martin cognac from DLKW Lowe in London, featuring actor slash director slash renovator slash musician Jeremy Renner. (Must be the first time a renovator got picked to star in a big ad!) It may not chime with millennials quite the same way that Bacardi or Smirnoff's new campaigns do, but it's a cut above the usual standard of spirits advertising, not least with its stylish design and direction. Nice one.
Adbrands Weekly Update 25th Jun 2015: French spirits group Remy Cointreau appeared to report a strong recovery for the year ending March 2015, with net profit rebounding by almost 50% to E92.6m. At constant exchange rates , the increase would have been even higher. However, the improvement was not quite as impressive as it seemed. The gain was almost entirely the result of lower tax charges and a reduction in non-operating expenses. Combined operating profits were up only slightly. A decline in the Remy Martin cognac business was offset by a modest gain in liqueurs and other spirits. Revenues, already reported earlier this year, slipped 6% to E965m.
Adbrands Weekly Update 12th Jun 2014: French spirits group Remy Cointreau named luxury veteran Valerie Chapoulaud-Floquet as its new CEO. She was most recently CEO of Louis Vuitton Americas, and previously spent over 20 years at L'Oreal.
Adbrands Weekly Update 24th Apr 2014: Diageo and Remy Cointreau both suffered from the continuing impact of the Chinese government's "anti-extravagance" drive, which has led to the closure of thousands of hostess bars and other venues serving high-priced cognac and local liquor baijiu. The government is also stamping out practices such as the widespread gifting of expensive alcohol and other luxury items to local officials to curry favour. As a direct result of these measures, Remy Cointreau's cognac revenues in China plunged by almost a third in the latest quarter, while Diageo's sales across the Asia Pacific region fell by 19%.
Adbrands Weekly Update 9th Jan 2014: The newly appointed CEO of French drinks group Remy Cointreau has resigned after only in three months in that role, apparently for personal reasons. Frederic Pflanz was promoted from CFO in October last year. However, while he has surrendered the CEO role, he will remain with the group as development director. Instead, chairman Francois Heriard Dubreuil, a member of the group's controlling family, will step in as interim CEO.
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