Adbrands Weekly Update 25th Jan 2018: Ads of the Week: "The Diva". Here's a delightfully oddball campaign from TBWA Paris for the travel agency division of state rail operator SNCF, like a camp and comical remake of the last Mad Max movie. We do enjoy a few national stereotypes, especially when executed with warmth and humour. Here TBWA have a gentle poke at their own French selves (eclairs and Eiffels), we Brits (tea and beefeaters) and... well, we're not quite sure... is that Canada represented by loggers and Michael J Fox's character Teen Wolf?
Adbrands Weekly Update 21st Dec 2017: Ads of the Week: "Christmas". TBWA Paris unveils an excellent late entry in the Christmas stakes for French supermarket chain Systeme U. Loneliness is the theme again here. The best holiday ads, this year as every year, play on sentiment without indulging in sentimentality; and this is a fine example. Don't wonder what the manager's family must be thinking about his unexplained absence, or how long the meal preparation and after-dinner games would have taken in real time (or even how they trained a lobster to drive an electric car). Just indulge yourself in the kind-hearted warmth of the tale. Lovely. Happy holidays everyone!
Adbrands Weekly Update 12th October 2017: Ads of the Week: "Le Grand Veggie". As John McEnroe always used to say, "you cannot be SERIOUS!!!" Some kind of first here as the French arm of McDonald's unveils Le Grand Veggie, an entirely vegetarian burger. Yes, really! Will it really catch on? Keep watching the ad as TBWA Paris whips up some excitement by getting a collection of its other clients to share in the general astonishment.
Adbrands Weekly Update 5th Oct 2017: TBWA Paris officially launched a new design and "brand thinking" satellite unit this week under the name Zakka, in honour of the Japanese design philosophy which has already spread through Asia and into the US to describe everyday household objects or accessories with a tinge of cross-cultural 'kitsch'. According to journalist Kaori Shoji, writing in the New York Times in 2001, to Japanese hipsters, "a plastic ashtray will not qualify as a zakka but a plastic ashtray picked up in a flea market in Paris with 'Pernod' inscribed on top, is zakka at the maximum level." Zakka the agency has already been in operation on a test basis for several months working for clients including SNCF and Constance Hotels.
Adbrands Weekly Update 13th July 2017: Ads of the Week: "Les Amis". TBWA Paris has released a set of three new spots for McDo - as the French call McDonald's - and they're overflowing with love and affection. It may just be fast food, but the chain does seem to have cornered the market in ads that warm the heart (as opposed to the bare-faced cheek that BK prefers to deploy). It's hard to pick a best of this trio, which respectively address those three popular demographic targets of best mates vs girlfriends, romantic old folk and Dads & daughters. Here's our favourite, but you can see the other two over on our Facebook page. A minor note on this particular spot: it could so easily have just ended at 0:40 but it's that last 20 seconds that make it pop.