Selected TBWA Paris advertising

TBWA\France is one of the key outposts in TBWA's worldwide network, with a global reputation for creative excellence. Paris was in fact the birthplace of the TBWA network in 1970, and the agency was greatly strengthened by its merger with French group BDDP at the end of the 1990s. The BDDP brand remained part of the group until 2016 and two of that agency's original founders continued until recently to play a leading role in TBWA's global business.

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 4th July 2018: "The Day Before The Match". TBWA Paris has this charming spot out for French supermarket co-op Systeme U, which is a major supporter of grass roots football. So why are all these locals encouraging the young men of the village to eat more healthily? All is revealed in the closing frames. It's a sweet idea. It's tempting to think that there may be a few Russian tradesmen suggesting the same thing to France's national team as well ahead of the quarter final on Friday. 

Adbrands Social Media 23rd May 2018: "Moments". TBWA Paris's campaigns for "McDo" - as the French call McDonald's - are always worth a look. They tend to fall into two categories: either out-and-out humour or lighthearted meditations on the intersection between everyday life and those iconic Golden Arches. This latest falls into the latter camp, a nicely observed little tale of what you need to do to get a little privacy when you share an apartment with three other guys. Well played, sir. 

Adbrands Social Media 15th Apr 2018: Sunday Classic To France this week for "Maman", a fabulous ad by TBWA Paris from 2004. The Hansaplast brand - from German company Beiersdorf, owners of Nivea - is best known for adhesive plasters, but it is also extended under license to a line of condoms, sold mainly in France. TBWA, then Beiersdorf's house agency, put creative team Chris Garbutt and Matt Branning onto the project. Chris Garbutt: "We had so much fun producing this idea. It was almost too easy. Matt and I came up with the idea. We were just joking around, having fun and next thing it popped into our heads." ..[story continues here]..

Adbrands Weekly Update 25th Jan 2018: Ads of the Week: "The Diva". Here's a delightfully oddball campaign from TBWA Paris for the travel agency division of state rail operator SNCF, like a camp and comical remake of the last Mad Max movie. We do enjoy a few national stereotypes, especially when executed with warmth and humour. Here TBWA have a gentle poke at their own French selves (eclairs and Eiffels), we Brits (tea and beefeaters) and... well, we're not quite sure... is that Canada represented by loggers and Michael J Fox's character Teen Wolf? 

Adbrands Weekly Update 21st Dec 2017: Ads of the Week: "Christmas". TBWA Paris unveils an excellent late entry in the Christmas stakes for French supermarket chain Systeme U. Loneliness is the theme again here. The best holiday ads, this year as every year, play on sentiment without indulging in sentimentality; and this is a fine example. Don't wonder what the manager's family must be thinking about his unexplained absence, or how long the meal preparation and after-dinner games would have taken in real time (or even how they trained a lobster to drive an electric car). Just indulge yourself in the kind-hearted warmth of the tale. Lovely. Happy holidays everyone!

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:

TBWA\France website


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