TBWA\France


Selected TBWA Paris advertising

TBWA\France is one of the key outposts in TBWA's worldwide network, with a global reputation for creative excellence. Paris was in fact the birthplace of the TBWA network in 1970, and the agency was greatly strengthened by its merger with French group BDDP at the end of the 1990s. The BDDP brand remained part of the group until 2016 and two of that agency's original founders continued until recently to play a leading role in TBWA's global business.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 12th October 2017: Ads of the Week: "Le Grand Veggie". As John McEnroe always used to say, "you cannot be SERIOUS!!!" Some kind of first here as the French arm of McDonald's unveils Le Grand Veggie, an entirely vegetarian burger. Yes, really! Will it really catch on? Keep watching the ad as TBWA Paris whips up some excitement by getting a collection of its other clients to share in the general astonishment. 

Adbrands Weekly Update 5th Oct 2017: TBWA Paris officially launched a new design and "brand thinking" satellite unit this week under the name Zakka, in honour of the Japanese design philosophy which has already spread through Asia and into the US to describe everyday household objects or accessories with a tinge of cross-cultural 'kitsch'. According to journalist Kaori Shoji, writing in the New York Times in 2001, to Japanese hipsters, "a plastic ashtray will not qualify as a zakka but a plastic ashtray picked up in a flea market in Paris with 'Pernod' inscribed on top, is zakka at the maximum level." Zakka the agency has already been in operation on a test basis for several months working for clients including SNCF and Constance Hotels.

Adbrands Weekly Update 13th July 2017: Ads of the Week: "Les Amis". TBWA Paris has released a set of three new spots for McDo - as the French call McDonald's - and they're overflowing with love and affection. It may just be fast food, but the chain does seem to have cornered the market in ads that warm the heart (as opposed to the bare-faced cheek that BK prefers to deploy). It's hard to pick a best of this trio, which respectively address those three popular demographic targets of best mates vs girlfriends, romantic old folk and Dads & daughters. Here's our favourite, but you can see the other two over on our Facebook page. A minor note on this particular spot: it could so easily have just ended at 0:40 but it's that last 20 seconds that make it pop. 

Adbrands Weekly Update 11th May 2017: Ads of the Week: "Building Stories". Fathers with wayward daughters will almost certainly have had some experience of the dilemma facing the Dad in this charming spot from TBWA Paris for DIY store Castorama. Do you encourage misbehaviour? Or do you wall her up with bread and water until she mends her ways? We know what we'd do, but, well, these guys are French... so what do you expect.

Adbrands Weekly Update 18th Aug 2016: Ads of the Week "American Summer". It's a bit too long, but the latest from TBWA Paris for McDonald's "American Summer" themed burgers will raise several chuckles. It's often said that Gerard Depardieu finds his inspiration the same way, not method acting but what the French would call "McDo" acting.

Which clients does TBWA\France handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of TBWA\France? See ranking of Leading French Agencies

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TBWA\France website

Brands

TBWA\Corporate TBWA\Compact
Harrison & Wolf Being
ici Barbes Auditoire
DAN Paris Excel

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TBWA\Worldwide

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