TF1 (France)


TF1 - or "La Une" - is France's #1 terrestrial TV channel, with around 20% overall audience share in 2016 (compared to 13% for state-owned France 2, and 10% for commercial rival M6, owned by RTL). It is the dominant channel by far in prime time with all but ten of the Top 100 French TV audiences in the year for football matches or top series Le Secret d'Elise, Sam, Section de Recherches and the local version of reality show The Voice. Although publicly quoted in its own right, it is controlled by industrial conglomerate Bouygues, which also owns extensive construction and infrastructure interests as well as Bouygues Telecom. In addition to its main business of TV production and broadcast, TF1 owns a number of cable, pay-TV and production businesses, making it the main competitor to Vivendi's Canal+. It sold European sports cable channel Eurosport to Discovery of the US in 2015, but still owns TMC, NT1 and news channel LC1. Combined share for all TF1's channels was 28% to France Televisions' 29%. The group is also active in the French film industry and its home entertainment division is one of France's leading marketers of home entertainment, music CDs and even board games. Revenues were E2.06bn in 2016, with almost 75% contributed by advertising. Gilles Pelisson succeeded Nonce Paolini as CEO in 2015. Adbrands no longer profiles this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 13th February 2017


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 10th Dec 2015: French telecoms giant Orange is in talks to acquire the communications and media interests of diversified conglomerate Bouygues, according to Bloomberg. Negotiations are at an early stage, but would involve the buyout of hard-pressed Bouygues Telecom, the local #3 mobile supplier. The deal is also thought to include Bouygues' controlling stake in commercial broadcasting giant TF1. Bouygues issued a denial saying it "has no plans to withdraw from the telecoms and television sectors and reaffirms its long-term presence in these two industries." However Bloomberg says the current talks don't involve a full buyout. Orange would acquire majority control, with Bouygues retaining a minority position.

Adbrands Weekly Update 17th Sep 2015: Big sighs of relief at French commercial broadcasters TF1 (controlled by Bouygues) and M6 (controlled by Bertelsmann). Following several months of consideration, the government abandoned plans to reintroduce advertising after 8pm on their state-owned rival France Televisions. Fears of the competitive impact on an already hard-pressed TV ad market had caused a steep fall shares in TF1's and M6's share price; the government U-turn prompted an equally sharp rebound. Instead, culture minister Fleur Pellerin announced a small hike in the public license fee and higher taxes on internet providers Orange, Numericable-SFR, Bouygues and Free to fund public television services. However, that won't be enough to prevent what is likely to be a E50m loss for France Televisions for 2016.


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