TF1 : advertising & marketing assignments

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Selected TF1 advertising

TF1 - or "La Une" - is France's #1 terrestrial TV channel, with around 20% overall audience share in 2018 (compared to 13.5% for state-owned France 2, and 9.1% for commercial rival M6, owned by RTL). It is the dominant channel by far in prime time. During 2018, it was the only free-to-air broadcaster with rights to World Cup matches; the final - France vs Croatia - achieved a record 19m viewers and 82% audience share. The channel had all but nine of the Top 100 French TV audiences in the year for football matches, special broadcasts including the charity concert Les Enfoirés and top series including Jacqueline Sauvage, Capitaine Marleau and US import The Good Doctor. Although publicly quoted in its own right, it is 44% controlled by industrial conglomerate Bouygues, which also owns extensive construction and infrastructure interests as well as Bouygues Telecom. In addition to its main business of TV production and broadcast, TF1 owns a number of cable, pay-TV and production businesses, making it the main local competitor to Vivendi's Canal+. It sold European sports cable channel Eurosport to Discovery of the US in 2015, but still owns TMC, NT1 and news channel LC1. Combined share for all TF1's channels was around 27.6% in 2018 to France Televisions' 29%. Despite the rivalry with France Televisions and M6 Groupe, all three have agreed to join forces to launch a shared streaming platform, Salto, in 2019 or 2020. The group is also active in the French film industry and its home entertainment division is one of France's leading marketers of home entertainment, music CDs and even board games. Revenues were €2.3bn in 2018, with almost 75% contributed by advertising. Gilles Pelisson succeeded Nonce Paolini as CEO in 2015. In 2017 TF1 acquired the controlling stake in digital fashion and news group Aufeminin from Axel Springer on a valuation of the business at €365m. This and all the group's other digital operations were consolidated in 2019 under the banner of TF1 Unify.

Which agencies handle advertising for TF1? Find out more from the Account Assignments database.

Who are the competitors of TF1? The six main broadcast groups are state-owned France Televisions, TF1, RTL's M6, NextRadioTV, Canal+ and NRJ. See Media Sector for other companies

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Capsule checked 18th January 2019

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