Y&R Paris is a key creative hub in the wider Y&R Europe advertising network. Important local accounts include Danone and Bel Groupe. Several former satellite marketing services businesses - such as leading event marketing agency Pro Deo - have been absorbed into either the main Y&R agency or digital/direct partner Wunderman. Y&R Digital was established in 2007, bringing together the interactive teams of both Y&R and Wunderman France. It was strengthened further in summer 2008 with a deal to acquire local agency Kassius, one of the country's most highly regarded independents; a separate local office was established in 2011 for US digital agency Blast Radius. In 2015, Y&R and Wunderman launched a new combined unit under the banner Youngman. Virtually all the Y&R Brands group agencies are now located in the same building in Paris. The main agency was accompanied until recently by LM Y&R, an affiliate in regional city Nantes, handling local accounts. That association ended in 2017. Y&R established a presence in France for the first time in 1964. Performance has flagged a little since 2016, leading to a shake-up of the management team in 2017. In 2018, former Publicis global client officer Cecile Lejeune was named as CEO, taking over from Xavier Real Del Sarte, who had led the agency for the previous seven years.
Which clients does Y&R France handle? Find out more from Adbrands Account Assignments
Who are the competitors of Y&R France? see Leading French Agencies for other companies
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.
Capsule checked 15th June 2018
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 11th Feb 2016: Ads of the Week "Eruption". Were you expecting more Super Bowl ads this week? That's so last week's thing. Here's another reminder that Super Bowl wasn't the only game in town, another excellent film for Volvic mineral water from Y&R Paris, which features *real* football, my friends, not your American version! It's a clever blend of spectacle and sentiment, underpinned by stunning photography. Clearly Volvic is all you need to score that goal and win the girl.
Adbrands Weekly Update 14th May 2015: Ads of the Week: "Museum". Here's a clever, poignant spot from Y&R Paris on behalf of Surfrider Foundation, the international charity to preserve and protect oceans and coastlines. Look what we could lose if we're not careful.
Adbrands Weekly Update 26th Mar 2015: Ads of the Week: "Simplicity". Remember when life just a little simpler? Here's a fine new spot from Y&R Paris for Danone's Gervais yoghurt. "My touchscreen tablet. My social media. My HD screen." Very nice.
Adbrands Weekly Update 14th Aug 2014: Ads of the Week: "Giant". This spectacular new campaign for Volvic mineral water is actually by Y&R Paris, but makes its debut in Germany with local adaptation by Y&R Frankfurt. It's one of those ads where - if we hadn't already told you - you'd never guess what sort of product it's advertising until the final frames. A car? A mobile phone? Antacid tablets? Oh, a mineral water... of course. Certainly grabs the attention though.
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