Y&R Paris is a key creative hub in the wider Y&R Europe advertising network. Important local accounts include Danone and Bel Groupe. Several former satellite marketing services businesses - such as leading event marketing agency Pro Deo - have been absorbed into either the main Y&R agency or digital/direct partner Wunderman. Y&R Digital was established in 2007, bringing together the interactive teams of both Y&R and Wunderman France. It was strengthened further in summer 2008 with a deal to acquire local agency Kassius, one of the country's most highly regarded independents; a separate local office was established in 2011 for US digital agency Blast Radius. In 2015, Y&R and Wunderman launched a new combined unit under the banner Youngman. Virtually all the Y&R Brands group agencies are now located in the same building in Paris. The main agency was accompanied until recently by LM Y&R, an affiliate in regional city Nantes, handling local accounts. That association ended in 2017. Y&R established a presence in France for the first time in 1964. Performance has flagged a little since 2016, leading to a shake-up of the management team in 2017. In 2018, former Publicis global client officer Cecile Lejeune was named as CEO, taking over from Xavier Real Del Sarte, who had led the agency for the previous seven years.
Capsule checked 15th June 2018
Which clients does Y&R France handle? Find out more from Adbrands Account Assignments
Who are the competitors of Y&R France? see Leading French Agencies for other companies
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