Yves Rocher is one of France's leading skincare businesses, and the #2 specialist in Europe behind Beiersdorf. The family-owned company markets a broad range of products covering most personal beauty sectors, but specialises in facial and body care. It has long been a pioneer in direct sales via catalogue and now the internet, but also sells through a chain of around 1,600 beauty stores worldwide, operated by local franchisees. The core brand is Yves Rocher itself: the umbrella for a wide variety of anti-aging creams, face and body care lines for men as well as women, fragrances and haircare products. Most products are based on natural plant extracts, and contain no additives or harmful chemicals. Other brands include Daniel Jouvance, an ecology-friendly range based on natural marine minerals; anti-aging range Dr Pierre Ricaud; and Kiotis cosmetics. The group has a large holding in another French natural beauty products manufacturer Terre d'Oc, and has expanded its geographic footprint with holdings in Turkish beauty company Flormar, Israel's Sabon, and US-Swiss botanical beauty brands Arbonne and Nature's Gate. It also controls household and beauty products direct marketer Stanhome and children's clothing brand Petit Bateau. Group sales were around €2.7bn in 2019. The group generates just under half of sales from traditional retail, 25% from digital or mail order, and another quarter from direct sales by independent representatives. The business is now led by Bris Rocher, grandson of the company's eponymous founder, who began marketing his home-made botanical products in the 1950s from a small factory in his home town of La Gacilly in northern France.
Capsule checked 21st February 2020
Which agencies handle advertising for Yves Rocher? Find out more from Adbrands Account Assignments
Who are the competitors of Yves Rocher? Main competitors in cosmetic direct sales include Avon and Natura worldwide, Mary Kay and others in the US. In general product ranges, competitors include Body Shop and its new parent L'Oreal, as well as Beiersdorf, Clarins, LVMH's Sephora, and Hutchison Whampoa's Marionnaud and Nocibé. See Personal Care Index for other companies
Subscribers only: Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 31st Aug 2017: Ads of the Week "Tough Day". BETC resurrects France's most famous - only, actually - punk music hit for this delightful spot for children's clothing line Petit Bateau. Plastic Bertrand's 'Ca Plane Pour Moi' always adds some hyperkinetic joy to any occasion, and this spot is no exception. The idea being that Petit Bateau's clothing undergoes rigorous testing to make sure it can withstand all the damage inflicted upon it by a typical kid. It's pure delight from start to finish. But watch out for a lawsuit from Disney over that muppet-a-like on the drum kit!
All rights reserved © Mind Advertising Ltd 1998-2021