Based in Ireland, C&C Group is best-known for Magners Irish Cider, which was for a few years in the mid-2000s, the UK's fastest-growing alcoholic beverage. Sales tailed off dramatically towards the end of that decade, leading to a complete overhaul of the management team, as well as the acquisition of other brands, including Scottish lager Tennent's (now C&C's biggest brand by volume) and English cider rivals Gaymers and Blackthorn. Craft cider Orchard Pig joined the portfolio in 2017. The group is also the main local distributor of AB InBev brands in Ireland and parts of Scotland, and Tsingtao from 2018. Tennent's had take-home retail sales of £57m in ye 2018 (Nielsen, The Grocer); and Magner's £53m. C&C established a presence in the small but fast-growing US craft cider market through a series of acquisitions including Woodchuck and Hornsby's. Also in 2017, the group acquired pub estate Admiral Taverns, with 844 outlets across the country. In 2018, in a key move into a wider wholesale presence, C&C acquired for a rock bottom price UK drinks distributors Matthew Clark and Bibendum from collapsed retailer Conviviality. That brought with it a drinks distribution network covering some 23,000 pubs and restaurants across the UK. Former Scottish & Newcastle executive Stephen Glancey is group CEO. Revenues for the year to Feb 2018 were €548m (compared to a high of €684m three years earlier). C&C Group started life as Cantrell & Cochrane, founded in the 1850s to make soft drinks. Later it moved into alcohol, acquiring local rights to the British cider brand Bulmers, which quickly became top-selling cider in Ireland. The company was later owned by Guinness and then Allied Domecq before being spun off as an independent company in 2004. It introduced the Magners brand later that decade for the British launch of the same cider it still markets in Ireland under the Bulmers name, as a direct competitor to Bulmers UK, by then owned by S&N (now Heineken UK). Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for Magners? Find out more from Adbrands Account Assignments
Who are the competitors of Magners? See Alcoholic Beverages Sector for other companies
Capsule checked 16th July 2018
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018