C&C Group (Ireland)

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Based in Ireland, C&C Group is best-known for Magners Irish Cider, which was for a few years in the mid-2000s, the UK's fastest-growing alcoholic beverage. Sales tailed off dramatically towards the end of that decade, leading to a complete overhaul of the management team, as well as the acquisition of other brands, including Scottish lager Tennent's (now C&C's biggest brand by volume) and English cider rivals Gaymers and Blackthorn. The group is also the main local distributor of AB InBev brands in Ireland and parts of Scotland, and of San Miguel from 2017. The latter is now a top ten lager in the UK with sales in excess of £100m. C&C also established a presence in the small but fast-growing US craft cider market through a series of acquisitions including Woodchuck and Hornsby's. Even so, group performance remains under pressure, with revenues for the year ending 2017 falling to E559m (down from E684m in ye 2015). UK sales of Magners were £56m in ye Mar 2017 (IRI quoted in The Grocer). Stephen Glancey is CEO. C&C Group started life as Cantrell & Cochrane, founded in the 1850s to make soft drinks. Later it moved into alcohol, acquiring local rights to the British cider brand Bulmers, which quickly became top-selling cider in Ireland. The company was later owned by Guinness and then Allied Domecq before being spun off as an independent company in 2004. It introduced the Magners brand later that decade for the British launch of the same cider it still markets in Ireland under the Bulmers name, as a direct competitor to Bulmers UK, by then owned by S&N (now Heineken UK). Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Magners? See Alcoholic Beverages Sector for other companies

Capsule checked 6th June 2017

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