Reckitt Benckiser | Paras Pharmaceuticals (India)


Selected Reckitt Benckiser India advertising

Even before its acquisition by Reckitt Benckiser, Paras Pharmaceuticals was one of India's leading health and personal care companies, as well as one of its biggest advertisers. Despite the word pharmaceuticals in its name, the privately owned business was primarily a marketer of over-the-counter remedies, many made using traditional local Ayurvedic principles. As a result of strong and steady growth, the company had evolved to become one of the most powerful home-grown competitors to Western marketers such as Johnson & Johnson and GlaxoSmithKline. It was acquired at the end of 2010 by Reckitt Benckiser for 460m.  

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