BBDO's Italian outpost is greatly admired within its home market, but perhaps less widely known by the international ad community than its stablemates in the UK or France. The cornerstone of the group's local presence is creative agency DLV BBDO in Milan, with support from offices of integrated agency Proximity and media network OMD. The main agency was founded by partners Maurizio D'Adda, Riccardo Lorenzini and Giampetro Vigorelli in 1997. The trio had previously worked together at Saatchi & Saatchi in Italy during the early 1990s, and later at Y&R. Their start-up was acquired in 1999 by BBDO, and absorbed the network's underperforming local office, which had originally opened in the country in the late 1980s. DLV's three partners departed the company over the next few years: D'Adda in 2003 as a result of ill health, Lorenzini in 2008 and finally Vigorelli in 2011. Several CEOs have overseen the business since then, including Romeo Repetto, appointed at the end of 2014, but arguably the core of the business is formed by creative leaders Federico Pepe and Stefania Siani, joint ECDs since 2008. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Who are the competitors of BBDO Italia? see Leading Agencies in Italy
Capsule checked 22nd December 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018