Buitonii advertising & marketing assignments

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Selected Buitoni advertising

Buitoni is the umbrella for an extensive range of Italian foods owned by Nestlé since 1988. Best-known for its dry pasta, the range also extends in some countries to fresh pasta as well as sauces, cheese, frozen meals and pizzas. Once one of Nestle's key global brands, it has now effectively been discontinued in some markets (including the UK) to allow the group to concentrate on other products. However, it remains a key brand in Italy, the US and Germany. In Italy, the range is truly vast, extending to a selection of frozen and prepared meals, and even crackers and crispbreads. The brand competes fiercely in its home country, as well as other European territories, with Barilla, which is the world's leading pasta maker. Germany is another key market. Buitoni has been Germany's leading pasta brand since 2000, although it now falls under the umbrella of the Maggi brand family. In the US, Buitoni is the market share leader in the small but significant refrigerated fresh pasta segment

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