Luigi Lavazza (Italy)


Selected Lavazza advertising

Lavazza is Italy's most celebrated coffee brand, the clear leader in its local market with around 48% retail share by value and a broad global footprint, with distribution in 90 countries around the world. Combined global share was 1.9% in 2013 according to Euromonitor. It also operates its own branded cafes and retail outlets in Europe, North America, India and China, and markets A Modo Mio coffee makers in Europe. In 2016, it completed the purchase for E700m of the Carte Noire and Merrild coffee brands - local leaders in France and Denmark respectively - from newly merged competitor Jacobs Douwe Egberts. Still family owned and controlled, the business was originally established in the early years of the 20th century when Luigi Lavazza began blending his own coffee for sale in his grocery store in Turin. It began expanding its footprint beyond Italy for the first time in the 1980s. Alberto Lavazza is chairman, with Antonio Baravalle as CEO. Annual revenues were E1.4bn in 2015, of which 60% came from Italy and the rest abroad. The addition of Carte Noire and Merrild will push figure that to around E1.7bn. Adbrands doesn't profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. 

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Who are the competitors of Lavazza? See Non Alcoholic Beverages Sector for other companies  

Capsule checked 14th March 2016


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 17th Mar 2016: Italy's leading coffee roaster Luigi Lavazza completed its purchase of the Carte Noire and Merrild coffee brands, local leaders in France and Denmark respectively. The price was around E700m. Lavazza agreed to buy the brands last summer. Their previous owners Mondelez and DE Master Blenders were ordered by regulators to divest them as a condition of their merger to create new global sector leader Jacobs Douwe Egberts.


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