Aeon Co : advertising & marketing assignments

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Selected Aeon advertising

Aeon is Japan's biggest retail group, with an extensive presence in the domestic market across several sectors, and a small footprint in several other Asia Pacific countries, most notably China. The group operates a total of around 17,000 stores in Japan, and another 4,400 in other Asian markets. It is best known for its Aeon-branded department stores and shopping malls, but other divisions include MaxValu supermarkets, Mini Stop convenience outlets, Welcia pharmacies, Aeon Big discounters as well as a collection of other speciality banners. Uniting these is the Aeon Card and Waon financial services division with more than 37m members, as well as the group's private label range TopValu, which covers multiple sectors including food, personal care products, household goods and even clothing. Its sales alone are around $11bn. Motoya Okada is group CEO. Combined revenues hit a new high (for Aeon and also for any Japanese retailer) of approx $75.7bn in the year to Feb 2018. Supermarkets alone contribute around 39% of revenues and department stores for 37%. Several subsidiary companies are themselves also publicly quoted in Japan, and that country still accounts for over 90% of sales. The group traces its roots back to the 18th century with the establishment of trading company Okadaya. More than 200 years later this merged with other regional retail businesses to form Jusco, which adopted the Aeon name in 1989. It has built its presence since then through the selective acquisitions of smaller or struggling rivals. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 13th November 2018

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