Bandai Namco (Japan)

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Bandai Namco is one of the world's largest toy manufacturers, although toys and games form only part of its diverse range. The company was formed in 2005 from the merger of toy and entertainment developer Bandai with videogame and amusement arcade designer Namco. The resulting group produces a wide range of electronic games, toys and action figures based on its collection of character franchises including Dragon Ball, Mobile Suit Gundam, Kamen Rider, Super Sentai and others. The group mostly produces toys for boys, but its girls range includes Tamagotchi "virtual pets". The toy business is in turn supported by an extensive entertainment division which produces linked console and arcade games, TV content and amusement parks. Among its large range of other products is the celebrated pocket board game Othello, based on the traditional game Reversi. Group revenues for the year ending March 2018 hit a record high of approx $6.0bn. Toys and board games accounted for around $1.8bn. The biggest contribution to revenues - around $2.9bn - comes from what the group describes as network entertainment, primarily character-based games for smartphones, PCs and consoles. Merchandise, games and content for Dragon Ball alone accounted for almost $900m in sales and Mobile Suit Gundam for another $620m. Mitsuaki Taguchi is group president. Namco was founded by Masaya Nakamura in 1955 to develop mechanical rides for amusement parks, but really hit its stride with the invention of the Pac-Man acarde video game in 1980. Bandai also started in the 1950s, making racing cars and model kits. It found its own niches with the introduction of merchandise tied in to its own or other developers' TV cartoon series. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of Bandai? see Toys & Games Sector index

Capsule checked 18th December 2018

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