Selected DY&R advertising
Although it remains one of the longest-lasting Japanese-American advertising joint ventures, Dentsu Young & Rubicam's wider Asian network - which at one point extended to 23 offices in 13 countries - was largely dismantled in 2004. The last remaining office of DY&R is in Tokyo. Although it continues to represent Young & Rubicam's interests and global clients in Japan, the business is actually 67% controlled by Dentsu. Nobuaki Kuroshima is CEO. A separate joint venture with Y&R's Wunderman was absorbed into DY&R in 2015. DY&R was actually one of Dentsu's first attempts to establish a wider global presence. It gave Young & Rubicam, then independent, a major presence in the Asia Pacific region while Dentsu, more or less isolated in Japan, gained a more secure bridge into international markets. At the same time, a New York outpost, The Lord Group, was formed from the merger of Y&R-backed Lord Einstein O'Neill with Dentsu's HDM. The subsequent acquisition of Y&R by WPP inevitably raised questions over the longterm future of DY&R. Dentsu had by then already begun to compete with the DY&R network in other Asian markets. As a result, the two partners in DY&R altered the ownership structure in 1999. Y&R acquired management control and a 65% stake in all Asian agencies outside Japan, while Dentsu took a majority stake in the Japan-based ventures. The Lord Group in New York was sold. WPP's acquisition in 2003 of the Bates network, also strong in Asia, prompted a further unwinding. In 2004, the DY&R agencies outside Japan, already majority-controlled by oung & Rubicam, rebranded as Y&R and were effectively absorbed into that agency's main global network. Adbrands doesn't profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of DY&R? See Leading Agencies in Japan
Capsule checked 28th March 2018
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