Jeki - East Japan Marketing : advertising & marketing assignments

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East Japan Marketing & Communications, known in Japan as Jeki, is now the country's 5th largest advertising group. Osamu Haraguchi is president. The largest share of revenues comes from outdoor mass transit media. Established in 1988, Jeki is a wholly owned subsidiary of the East Japan Railway Company (or JR East), the world's largest and busiest railway company. Jeki provides general advertising and marketing services to affiliated group companies as well as a small number of third party clients, but its main job is to act as agent for the parent group's extensive network of advertising and display sites in stations, trains, malls and hotels. The agency controls around 45% of all outdoor display space in the Tokyo metropolitan area. In addition to standard poster sites it also sells space on the floors of railway station concourses, on ticket gates, the outside of trains, in washrooms and on video display boards. The Train Channel is a dedicated in-carriage broadcast network operating in several of the busiest services in and out of Tokyo. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 3rd October 2017

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