McCann Japan (Japan) advertising & marketing assignments

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Selected McCann Japan advertising

McCann Japan is one of the two biggest Western-owned agencies in the country. The agency is headquartered in Tokyo but also operates a branch office in Osaka. It represents many of McCann's international clients, as well as healthy proportion of local accounts. Hiroaki Mori was named as president & CEO of the main McCann agency in 2017, reporting to regional Worldgroup CEO Charles Cadell. The latter stepped down two years later, to be replaced by Charles Cundy, previously Worldgroup chief client officer. Other McCann Worldgroup businesses in Japan include local offices of Momentum, MRM and Weber Shandwick, as wellm as design agency Chasedesign. Healthcare agency Standard McIntyre was acquired in 1999 and rebranded as Torre Lazur McCann Japan, now McCann Healthcare Japan. In fact McCann Erickson was the first US network to dip a toe into Japanese waters, forming a joint venture in 1960 with Hakuhodo, then Japan's #1 agency.  In 1994, the partnership with Hakuhodo was dissolved and McCann bought out its partner's equity to take full ownership, becoming the biggest foreign-owned marketing shop in the country, until overtaken by BBDO's acquisition of I&S. Adbrands doesn't profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of McCann Japan? See Leading Agencies in Japan

Capsule checked 25th May 2018

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