NTT Group (Japan)

NTT (Nippon Telegraph and Telephone) is Japan's main telecommunications operator, and still one of the top four globally by revenues. What was once a virtual monopoly in domestic fixed line, mobile and internet connections has steadily been eroded, but it remains Japan's most important operator by far. Its most dynamic and most profitable arm is part-public mobile subsidiary NTT DoCoMo, whose wireless internet service i-mode was an early global pioneer in high-speed mobile technology. Domestic competition has become intense as a result of aggressive expansion by main competitors KDDI and Softbank, but DoCoMo remains the local leader with almost 73m subscribers (around 46% share). FLET'S is the group's main broadband service. Like many Japanese companies, NTT relies heavily on the domestic market. It has made a number of minority investments in neighbouring countries, a strategy designed to keep it top of the telecoms pile in the Far East. However, its main international business is in corporate data and IT services. In 2016, it acquired Dell's US-based IT services division for $3bn. Attempts to establish a presence in Western consumer markets in the late 1990s and early 2000s were spectacularly unsuccessful, costing the group more than $10bn in goodwill write-offs. Hiroo Unoura is CEO. Revenues for ye 2016 were Y11.5 trillion (approx $96bn). The company was created in 1952 by US occupying forces to rebuild Japan's war-damaged telephone network, after the model of AT&T. A state-owned monopoly for almost 30 years, it was eventually privatised in 1985. Adbrands no longer profiles this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of NTT? See Telecoms Sector Index for other companies    

Capsule checked 1st February 2017

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 31st Mar 2016: Dell is to exit the IT consultancy sector with the agreed sale of its services business to NTT of Japan for $3.05bn. Dell entered the market in 2009 with the acquisition of what was then Perot Systems for $3.9bn. That acquisition was designed to give Dell a foothold in a market increasingly dominated by IBM and HP. However, Dell's own subsequent strategic path has moved in a different direction. This deal will allow it to pay down some of the substantial debt accumulated in its private buyout and, more recently, the acquisition of storage specialist EMC.

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