Fuji Heavy Industries | Subaru (Japan)
Fuji Heavy Industries is best-known for its main business, the automobile brand Subaru, although it also makes a variety of other products including forestry and agricultural machinery, military and commercial aircraft. Its passenger car brands include the Outback, Legacy and Impreza as well as a range of minivehicles for its domestic market, including the Stella and Pleo. A six-year alliance with General Motors was wound down in 2005, and instead Subaru now has a close working relationship with domestic giant Toyota. Performance has improved significantly as a result, and FHI has reported record sales and profits for the past four years, underpinned by excellent performance in its biggest market by far, the US. The company will finally change its name to Subaru Corporation on its centenary in April 2017.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 14th Jul 2016: Ads of the Week: "The Boy Who Breaks Everything". We've remarked before on the consistent excellence of Carmichael Lynch's ads for Subaru, which undoubtedly play a strong role in making the US that carmaker's biggest market by a considerable margin. Always warm and richly emotional, the films place enormous emphasis on family values, firing a sentimental arrow straight to every parent's heart- and purse-strings. Here's another gem, featuring a poor kid with a habit of breaking (almost) everything. Lovely.
Adbrands Weekly Update 8th Oct 2015: Ads Of The Week "Crossroads". Carmichael Lynch has been performing miracles for years with the Subaru account, delivering a string of ads, each of which is a minor masterpiece. Never showy, just consistently wise, warm and wonderful. Here's the latest. Which path would you follow?
Adbrands Weekly Update 18th Sep 2014: Volkswagen consolidated creative duties in Canada into the local arm of its global partner DDB. The business had been handled by DDB's digital affiliate Red Urban and Palm+Havas. DDB Canada has in turn resigned its existing auto client Subaru.
Adbrands Weekly Update 15th May 2014: Fuji Heavy Industries, makers of Subaru vehicles, reported an excellent set of results for its latest financial year. Revenues jumped by 26% for the second consecutive year to the equivalent of $24bn, with net income up 73% to $2.1bn.
Adbrands Weekly Update 8th May 2014: Subaru's US marketing chief Dean Evans is moving on, leaving VP marketing Alan Bethke as top marketer.
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Fuji Heavy Industries
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