Ad Expenditure: US$43.77bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

Japan's Top Advertisers in 2016

Aeon	Rakuten
Kao Corp	NTT
Sony	Suntory
Toyota	Recruit Holdings
Seven & I	Coca-Cola

Source: Nikkei Advertising Research Institute, McCann Worldgroup

Japan's "Best Global Brands" in 2017

Toyota	Nintendo
Honda	Bridgestone
Canon	Mazda
Nissan Motors	Suzuki
Sony	Tokio Marine
MUFG	Shiseido
Panasonic	Komatsu
Uniqlo	Daikin
Lexus	Muji
Subaru	Asics

Source: Interbrand

Other Japanese Companies profiled in Adbrands

Ajinomoto	Asahi Breweries
Nikon	Mitsubishi Group
Japan Tobacco	Sharp
Lion	Kirin Brewery
Astellas Pharma	Mitsubishi Motors
Bandai	Hello Kitty
Kirin	Sapporo
Procter & Gamble Japan	Tomy
Toshiba	Nestle Japan
Takeda

Advertising Agencies

Japan's leading advertising agencies in 2013 were:

Dentsu	Asahi Advertising
Hakuhodo	Adex
ADK	Frontage
Daiko	Dentsu Kyushu
East Japan Marketing	Nikkeisha
Tokyu Agency	JR West
Yomiko Advertising	Oricom
Dentsu East Japan	Dentsu West Japan
Delphys	Orikomi Service
Quaras	Shintsu

Source: Ad Economic Research Institute

Other Japanese Agencies

BBDO/I&S Corp.	McCann Erickson Japan
Dentsu Young & Rubicam	Beacon Communications

 Japan Advertising Agencies Association

Other leading Japanese Agencies and Advertisers profiled by Adbrands

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