Ad Expenditure: US$43.77bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

Japan's Top Advertisers in 2016

 Aeon  Rakuten
 Kao Corp  NTT
 Sony  Suntory
 Toyota  Recruit Holdings
 Seven & I  Coca-Cola

Source: Nikkei Advertising Research Institute, McCann Worldgroup

Japan's "Best Global Brands" in 2017

 Toyota  Nintendo
 Honda  Bridgestone
 Canon  Mazda
 Nissan Motors  Suzuki
 Sony  Tokio Marine
 MUFG  Shiseido
 Panasonic  Komatsu
 Uniqlo  Daikin
 Lexus  Muji
 Subaru  Asics

Source: Interbrand

Other Japanese Companies profiled in Adbrands

 Ajinomoto  Asahi Breweries
 Nikon  Mitsubishi Group
 Japan Tobacco  Sharp
 Lion  Kirin Brewery
 Astellas Pharma  Mitsubishi Motors
 Bandai  Hello Kitty
 Kirin  Sapporo
 Procter & Gamble Japan  Tomy
 Toshiba  Nestle Japan
 Takeda  

Advertising Agencies

Japan's leading advertising agencies in 2013 were:

 Dentsu  Asahi Advertising
 Hakuhodo  Adex
 ADK  Frontage
 Daiko  Dentsu Kyushu
 East Japan Marketing  Nikkeisha
 Tokyu Agency  JR West
 Yomiko Advertising  Oricom
 Dentsu East Japan  Dentsu West Japan
 Delphys  Orikomi Service
 Quaras  Shintsu

Source: Ad Economic Research Institute

Other Japanese Agencies

 BBDO/I&S Corp.    McCann Erickson Japan
 Dentsu Young & Rubicam  Beacon Communications

 Japan Advertising Agencies Association

Other leading Japanese Agencies and Advertisers profiled by Adbrands


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