Ad Expenditure: US$9.76bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

South Korea's Top Advertisers in 2016

Samsung Dongsuh Food
LG Group GM Korea
Hyundai Motors Amore Pacific
KT Group SK Telecom
Kia Motors Coca-Cola

Source: Nielsen/GroupM

Other Companies Profiled in Adbrands

Lotte Group

South Korea's "Best Brands" in 2017

Samsung Electronics Samsung Life Insurance
Hyundai Motors Amore Pacific
Kia Motors KB Kookmin Bank
Naver Shinhan Bank
SK Telecom LG Electronics

Source: Interbrand

Advertising Agencies

South Korea's Top Advertising Agencies in 2016

Cheil Worldwide TBWA Korea
Innocean Leo Burnett
HS Ad Oricom (Doosan)
Daehong Communications (Lotte Group) Hancomm (WPP/Hanhwa)
SK Planet (SK) McCann

Source: KFAA, KDB Daewoo Securities

See also Diamond Ogilvy South Korea

Other leading Korean Agencies and Advertisers profiled by Adbrands


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