GIIR / HS Ad (Korea)

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GIIR is now South Korea's third largest marketing group (after Cheil and Hyundai-owned Innocean), built around the core agency previously known as LG Ad. To highlight its nominal separation from original parent LG Group, that agency changed its name in March 2008 to HS Ad. However LG remains its biggest shareholder, although WPP also has a significant stake in the business, which is affiliated globally with Y&R

Which clients does HS Ad handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of HS Ad? See Leading Korean Advertisers & Agencies for other companies

Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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WPP / LG Group

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