Lotte Group (Korea)

Profile subscribers click here for full profile

Lotte is one of Korea's largest diversified conglomerates, operating in a number of different industries. It is best-known as one of Asia's leading confectionery companies, and among the global leaders in chewing gum. In its domestic market, it is also the country's biggest retailer, operating a wide variety of different Lotte-branded stores including supermarkets, department stores and convenience outlets, as well as restaurants. It is a major force in food and soft drinks, hotels and leisure, and also in industrial operations including petrochemical production and construction. It has established a strong presence in other Asian markets, especially Japan where the founding Shin family, who still control the group, have long-established roots, but also China and now India. Unlike other Korean conglomerates such as Samsung or LG, Lotte has a very low profile in the West. 

Selected Lotte Group advertising

Which agencies handle advertising for Lotte? Find out more from the Adbrands Account Assignments database

Who are the competitors of Lotte? See Retailing, Confectionery, Food & Soft Drinks sectors  

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

Profile subscribers click here for full profile

Subscribers may access the following website links here:

Lotte website


Lotte Confectionery Lotteria
Daehong Communications Lotte Hotels
Lotte Chilsung Beverage Lotte department store
Lotte Foods 7-Eleven

Subscribe to and access the profile and website links

All rights reserved © Mind Advertising Ltd 1998-2017