Vittoria Coffee "Al
by RSA Films/Barry Levinson
by Mother London
Chevrolet Corvette "Still
by Goodby Silverstein
by Bartle Bogle Hegarty London
Update only subscribers: click here to view Ads of the Week
If you are attempting to view these ads shortly after receiving this mailout on a Thursday, you may find that the video streams
run slowly because of heavy simultaneous demand from other Adbrands subscribers who have also just received the same email. Please
wait for the ads to load before pressing play, or try again later. Apologies for any inconvenience.
Regular readers will know that we are always intrigued when Hollywood stars
deign to make an appearance in an ad. In most cases, their main concern is to
avoid letting the spot be seen in the US for fear of lowering their perceived
value. That has caused us some difficulty in the past when we try to show you
those ads. Some of you may remember Brad Pitt's Japanese spots for mobile
carrier Softbank which we were able to relay for only about a day before they
were pulled on instructions from Pitt's agents. Well, never daunted, we will try
again with the new Australian campaign for Vittoria coffee featuring one of the
gods of the industry Al Pacino, making his first ever appearance in an ad. Nice little spot, although we suspect that
Pacino had never tasted Vittoria in his life before he sat in front of the
camera. His throwaway compliment - "this is good coffee" - is hardly
ringing praise. Movie director Barry Levinson, a Pacino buddy,
helmed the ad, which was developed inhouse at Vittoria, working with RSA Films.
Mother London developed this odd little gem for Coca-Cola UK's Schweppes mixer
brand. We like the performances, but can't help but suspect that Mother's
creative team were more than a little inspired by the drunken family from
classic 90s comedy series The Fast Show. See
here if you need a reminder.
So, after all the fuss, what are the end results of Chevrolet's abrupt change
of agency to Goodby Silverstein? Here is Goodby's debut on the account, a spot
to promote the new Corvette. Not bad, but hardly a classic.
And finally, a surreal experience in the Arctic wastes, made by Bartle Bogle
Hegarty London for the Italian market to promote Vigorsol gum.
In the news this past week: Brands &
Global advertising expenditure grew by 12.5% in the first three months of 2010,
according to the latest Nielsen Global Adview Pulse report, suggesting
the market has
"turned the corner" after the sharp declines of the past two years. Nielsen
estimated total spend of $110bn for Q1. However the monitoring company
warned that the results were helped significantly by one-off factors such as the
Winter Olympics and the run-up to the World Cup, and also that the estimate did not take
account discounting on the part of mediaowners. "After 18 consecutive tough
months for advertising, we've finally hit positive territory and turned the
corner," said Nielsen Global Adview deputy managing director Michelle
Strazzera, "but these growth numbers are coming off a very weak base and
are mostly based on rate card figures." The best-performing region overall
was Latin America, where spend soared by 48%. France was the top performer in Western Europe, with spend up 11%, while the UK
rose 8%. Spain,
still struggling with recession, posted a further 3% decline. The
US market rose by 4% according to Nielsen.
Air France strengthened its position in the UK by agreeing a
wide-ranging partnership with independent airline Flybe. The two companies
agreed a code-share arrangement whereby Flybe will be able to offer its
customers access to five additional routes between the UK and France as well as
seven new domestic French routes and 11 international routes. Flybe is already
the UK's largest operator of domestic flights, and also has a number of
flights between the UK and France, especially to and from regional destinations. The deal
has been seen as the potential forerunner to a full buyout by Air France. That
would create an intriguing conflict with British Airways, which still holds a
15% shareholding in the smaller company, inherited from the sale to Flybe of
the old BA Connect regional service. However, Flybe is majority controlled by the
family of founder Jack Walker, who share 69% of its shares. Staff and management hold
the remaining 16%.
Nike and Adidas have been arguing between themselves over whose boots scored
more goals in the World Cup. The dispute was promoted by a new viral ad from Adidas
(see it here) promoting the F50 Adizero as the
"top-scoring boot" of the tournament, worn by
players including Podolski of Germany, Villa of Spain and others. Nike responded
quickly, pointing out that the Adidas tally includes the only two own goals scored
during the World Cup, which also came off Adidas boots. If you exclude those embarrassing
errors, Nike says, it accounted for 62 goals, while Adidas had 61 (or 63 including the own
goals). Puma took nine goals, with the remaining 11 from other boots.
Nike also pointed out the winning goal in last weekend's final was scored with a
Nike shoe, and that eight of Spanish team in the final were
wearing Nike, including scorer Iniesta.
Intel cheered technology investors with the best quarterly results in its
entire history. Revenues for 2Q soared to $10.8bn, well ahead of expectations.
The group said the figures were generated by a sudden upsurge in development in
the "cloud computing" sector, as technology companies expand and
refresh their server farms in advance of the expected growth in web-based
In a surprise development, US investigators looking into reports of unintended
acceleration in Toyota and Lexus vehicles announced that so far
they have found no actual faults in electronic throttles controls in the
Japanese company's cars, and suggested that in most cases, driver error was to
blame. Complaints from US drivers forced Toyota to issue its biggest ever recall
of vehicles last year. The company acknowledged that some problems may have been
caused by floormats becoming wedged under the pedals, but claimed that it could
find no intrinsic flaw in its acceleration systems. Those claims were largely
dismissed at the time by the world's media. Yet now even the US National Highway
Traffic Safety Administration admits that "despite several investigations
of Toyota's electronic throttle control system, NHTSA has not been able to find
a defect." Indeed, the director of NHTSA's defects investigation unit told
a Senate committee that, in general, most sudden acceleration incidents
investigated by the NHTSA in all manufacturers' vehicles over the past three
decades "probably involve the driver unintentionally pressing the
accelerator when braking was intended".
Santander expanded its footprint in Europe's largest economy by
agreeing to acquire the German customers and branch network of Swedish bank SEB
for around €555m. That doubles Santander's branch network in Germany to more
than 300 outlets.
Avon Products, the world's biggest direct seller of beauty and cosmetics
products, announced plans to acquire Silpada Designs, a seller of sterling
silver jewellery, for around $650m. That deal is intended to expand Avon's
offering of fashion-related products.
In personnel news, Diageo named Gavin Pike as the new global brand director for
Johnnie Walker. His predecessor David Gates is now global
category director for all the group's whisky brands. Simon Freedman, group head of marketing at the
Football Association in England,
announced his resignation to join O2 as head of sponsorship. He will
oversee the mobile operator's extensive partnership portfolio, which include O2
arenas in the UK, Ireland and Germany, the O2 Academy network of smaller live
music venues, and sponsorships of the RFU and Arsenal football club.
Philips named Frans van Houten as the designated successor to CEO Gerard
Kleisterlee, who is due to retire next year. Van Houten was previously head of
Philips' electronic components operations, which were spun off four years ago as
NXP Semiconductors. He spent several years as chief executive of NXP before
becoming a consultant to Dutch bank ING. He will join Philips as
chief operating officer later this year, before becoming chief executive next
Reckitt Benckiser promoted Phil Thomas, previously UK marketing
director, to an international role as global category director for surface care.
He was replaced as UK marketing director for surface care, household and
healthcare by Stefan Gaa. Jim Press, the former head of sales and marketing for
Toyota USA and later Chrysler, has been hired by Nissan to advise it and
its alliance partner Renault on sales and marketing in the US. Press left
Chrysler at the end of last year following its effective takeover by Fiat.
In the news this past week: Agencies
Crispin Porter & Bogusky added another outpost to its growing
network by absorbing noted Canadian creative agency Zig Inc, already a
subsidiary of CPB's parent group MDC Partners. Zig will retain its existing
management team, but is to rebrand as CPB Canada. It becomes CPB's second
full-service agency outside the US. Swedish creative and digital agency Daddy
joined the group last year, becoming the agency's European hub.
Shareholders of marketing services group Creston voted in favour of the sale of
its flagship agency DLKW to Interpublic. As a result, DLKW has now begun
the process of merging with struggling Lowe London to create DLKW Lowe.
DLKW staff and management are relocating to Lowe's offices in Chelsea.
Omnicom is to phase out the Agency.com brand in the US after several years of
weak performance. The main New York outpost now operates under the auspices of
TBWA\New York, while its Chicago outpost has been absorbed into digital
production unit TBWA E-graphics.
The agency's third US office in San Francisco has been spun out as a separately
branded unit under the new name Signal To Noise, though still under Omnicom's
ownership and reporting through TBWA. President-CEO Jordan Warren said of the
relaunched shop, "We're creating a new breed of
Agency of Record, one that uses customer insights supported by data to inform
ideas and drive dramatically better marketing results."
Eric Hirshberg, co-CEO and chief creative officer of Deutsch LA, is leaving to
join software group Activision Blizzard as CEO of their publishing division,
responsible for development of games including Call of Duty and Guitar
Publicis Groupe strengthened its hold on Nestle's business in China with
acquisition of G4, a local full-service agency that works mainly on the Swiss
food and beverage giant's brands. The Chinese agency will merger with the
Beijing office of Publicis Worldwide to form Publicis G4.
Regional British agency Brahm, based in Leeds, is to rebrand under the new name
Brass, following a merger with digital subsidiary Swamp. The newly rebranded
company promises a fully integrated offering.
Bartle Bogle Hegarty has resigned the Levi's account which it had
held for almost 30 years. Levi's was one of BBH's founding clients in the UK,
and it gradually extended its hold on the account to cover all of Europe and
Asia. However, according to press reports, the relationship had become
increasingly strained in recent years because of Levi's unwillingness to sign
off on BBH's creative ideas. Wieden & Kennedy manages the account in North
and Latin America.
In other account assignments, Diageo consolidated global digital and CRM for
its Bailey's liqueur with Chemistry. Isobar was awarded global digital duties
for Coca-Cola's Sprite brand. In the UK, insurance comparison site Confused.com
called a review of creative out of Beattie McGuinness Bungay. For
all appointments, subscribers can access the full Adbrands Account Assignments database here.
In the news this past
Hugh Hefner made an offer to buy back the shares in Playboy Enterprises that he
doesn't already own, valuing the loss-making group at $185m. The 84-year-old
Hefner currently owns around a third of the business, which has cable and
leisure interests as well as its core asset of Playboy magazine. Incredibly,
Hefner still maintains close involvement with the seminal title he founded almost
60 years ago. He still selects all covers and personally approves the design of every page in each issue. Hefner's proposal, which is underwritten
by private equity fund Rizvi Traverse Management, immediately triggered
statements of interests from other bidders including FriendFinder Networks, which
owns dating services as well as the rival adult entertainment empire Penthouse.
David Pemsel, marketing director for UK broadcaster ITV, is
leaving the company. Last week, overall responsibility for marketing was
transferred to ITV's direct or of programming Peter Fincham, following the
departure of brand & commercial director Rupert Howell earlier in the
Barry Diller, chairman of Expedia and of digital group IAC, voiced his
opposition to Google's recently announced plans to acquire ITA Software, a
specialist in online ticketing systems. A number of rival publishers have
already criticised Google's growing
tendency to rank its own services, such as maps and weather, higher in search
results than other providers, most of whom rely on Google referrals for
their traffic. Diller is the most important industry figure to-date to join that
dissenting group. "I think it is disturbing," he told the Financial
Times, "that Google is moving into serving
individual spaces, rather than being search neutral. It is a
dangerous step because it is inevitably going to cause problems with customers
and regulatory authorities." Diller described the acquisition of ITA as
potentially the most serious such development, "a frontal assault on a
core area of internet life" in which Google was "using its market
power" to gain an unfair advantage. The ITA purchase is expected by many
observers to lead towards Google selling tickets directly to the public, a move
that would create a major conflict with Expedia, currently one of its
Last Sunday's World Cup final scored then highest audience ever seen in the US
for a soccer event, attracting 24.3m viewers, up from 19.3m who watched the US
team lose to Ghana earlier in the tournament. That marked a significant step forward for soccer in the US, although it still lags far behind
other more traditionally American sports. By comparison, the Super Bowl earlier this year attracted an average audience of 106.5m viewers.
Nevertheless ABC, which held joint US broadcast rights to this year's World Cup
with Hispanic network Univision, said it scored an average audience across the
tournament of 3.26m viewers, up from 2.32m for the 2006 World Cup.
In an intriguing move that unites internet investors from three important
developing markets, South Africa's Naspers media group acquired a 29%
shareholding in Digital Sky Technologies (DST), Russia's biggest internet
group. In addition to pay TV in its own country, Naspers also controls a 35%
holding in one of China's biggest internet publishers Tencent, which
already has its own 10% stake in DST. The Russian company registered on Western
radar recently with its acquisition from AOL of the ICQ messaging service. It is
also a shareholder in Facebook, having acquired a 2% shareholding last year for
around $300m. However , it is best-known at home for its Mail.ru site, which is
Russia's most visited web portal, attracting some 50m unique visitors per month.
It also owns the region's most popular social media service Vkontakte. In total,
DST's portfolio accounts for around 70% of all page views of Russian language
As always, if you haven't already done so, please confirm your subscription to the Adbrands Weekly Update
by clicking here or on the link at the foot of this email. Thank
you for your assistance!