Adbrands Daily Update Archive


These news developments relate to companies not currently covered on Adbrands.

Adbrands Update 27th Jan 2022: Tesla reported what it called a "breakthrough year" for 2021 following spectacular figures for vehicle deliveries, revenues and profits. It delivered 936,172 cars to customers, a figure that is up around 87% on the year before and will probably earn it a place among the Top 25 brands for the year. Total revenues jumped by 71% to $53.8bn while net profit soared more than sixfold to $5.5bn.

Adbrands Update 13th Jan 2022: You & Mr Jones, the marketing group founded and run by former Havas CEO David Jones, is rebranding to better underline its particular skills and also, perhaps, sound a little less playful and personality-centred. The business now becomes The Brandtech Group. Jones told AdAge "When we were a tiny company with no clients, I felt like You & Mr Jones seemed like a great name for the business. We've grown pretty dramatically over the last six years. We're the world's largest digital partner for a lot of big brands and big global companies. And what was an idea when I started, which was 'brandtech,' has actually become a category, and given we own the name and have the ability to use the name, I just felt the time was right to make the change." Jones said revenues for 2021 exceeded $500m, a figure that would put the group among the world's top 25 marketing organmisations.

Adbrands Update 10th Jan 2022: In the first big acquisition of 2022, gaming company Take-Two, makers of 'Grand Theft Auto' and 'Civilization', has agreed to acquire mobile games specialist Zynga for $12.7bn, a premium of almost two-thirds above the latter's pre-bid market valuation. Zynga is best-known for 'Farmville' and 'Words With Friends'. The smaller company is expected to report revenues of around $2.8bn for 2021, compared to around $3.4bn for Take-Two.

Adbrands Daily Update 21st Dec 2021: English media tycoon Viscount Rothermere's Christmas present to himself and his family was the private buyout of Daily Mail & General Trust, one of the UK's most influential newspaper groups. DMGT is best known for the populist right wing newspaper the Daily Mail and its hugely successful online service MailOnline. In the pre-Covid age its events and exhibitions arm DMG Events was one of the world's biggest but performance has been hammered by the pandemic. Rothermere's family investment umbrella issued an offer to buy out public shareholders earlier this year, and announced this week that it had received the support of a majority of investors, allowing a full takeover to proceed. The deal values the business at around £885m.

Adbrands Daily Update 23rd Nov 2021: Swedish telecoms infrastructure giant Ericsson has announced plans to acquire the US VoIP pioneer Vonage for $6.2bn. Founded in 2001, Vonage was among the first businesses to specialise in low-cost internet telephony, though much of its market was eroded by competition from the likes of Skype and WhatsApp. It now offers a variety of cloud-based communications solutions. The deal is Ericsson's biggest ever.


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