Jacobs Douwe Egberts / JAB Holdings

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Jacobs Douwe Egberts is the world's second biggest coffee company, created in July 2015 from the merger of what was previously DE Master Blenders 1753 with the corresponding division of food giant Mondelez. Master Blenders was already one of the leaders in the global sector, and the #1 in several European markets including the Netherlands, Belgium, Denmark and Hungary. Brands include Douwe Egberts and Pilao coffee, Pickwick teas and the Senseo home coffee system. The Mondelez deal added Jacobs, Kenco and the Tassimo system, among others. Although the core of its business is in Europe, JDE also has a strong presence in selected other markets including Brazil (where it is the local #1) and Australia, and is gradually expanding that footprint through acquisition. Via their investment company JAB Holdings, the Reimann family also own a wide variety of other coffee businesses, including, from 2016 Keurig Green Mountain and Krispy Kreme doughnuts.

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Douwe Egberts Moccona
Pickwick Pilao
Senseo Cafitesse
Piazza d'Oro


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 18th Oct 2018: The bitter rivalry in the coffee sector between Nestle and JAB Holdings - owners of Keurig and Jacobs Douwe Egberts - just got even more acrimonious. JAB has secured a license from Italy's Illy Caffe to begin marketing Illy-branded generic capsules to fit Nestle's Nespresso coffee system. Meanwhile, Illy's Italian rival Lavazza is trying to keep up with the two global leaders with acquisitions of its own. It has agreed to buy Mars Inc's Flavia and Klix coffee vending systems, used mostly in offices and other away-from-home settings. No price was disclosed but Reuters estimated a price tag of $650m, a little under twice annual revenues. Perhaps the most unusual addition to the coffee machine sector comes from GlaxoSmithKline, which this week launched a line of "PowerPods" for its Theraflu cold and flu remedy in the US. The single-serve capsules are designed to work with "most single-serve coffee-makers" including both Keurig and Nespresso.

Adbrands Weekly Update 31st May 2018: The latest jewel in the collection of rapacious private investor JAB Holdings is upmarket British sandwich chain Pret a Manger, acquired for more than £1.5bn, just under twice annual revenues. Pret has been majority owned since 2008 by private equity firm Bridgepoint, which acquired the minority stake that year that previously been held by global giant McDonald's as well as shares from founders Julian Metcalfe and Sinclair Beecham. Revenues have more than tripled since then, topping £800m last year. Management and a staff fund had retained holding, so the new deal will handsomely reward several top executives while all staff on the Pret payroll when the deal completes - around 12,000 people - will receive a £1,000 payout. Pret currently has around 500 outlets, mostly in the UK, but also 92 stores in the US as well as a few other markets. It joins a rapidly growing collection of businesses under JAB's ownership, most of which have links to coffee. Earlier this year, JAB agreed to acquire Panera Bread and Au Bon Coin, two US chains with a broadly similar profile to Pret. Currently the biggest business in JAB's directly controlled portfolio is global coffee roaster and marketer Jacobs Douwe Egberts. However it recently agreed to acquire soft drinks group Dr Pepper Snapple, which will be merged with Keurig Green Mountain, the maker of the top-selling US personal home coffee maker, which it already owns. Other acquisitions have included Krispy Kreme, Peet's and Caribou Coffee.

Adbrands Weekly Update 9th Nov 2017: The super-acquisitive investment group JAB Holdings added to its portfolio with the purchase of US bakery chain Au Bon Coin for an undisclosed sum. The deal will reunite Au Bon Coin with its former sister chain Panera Bread, which JAB acquired earlier this year. This particular deal wasn't quite what market-watchers had been expecting. There had been widespread speculation that JAB was on the verge of announcing the purchase of Dunkin' Donuts. The privately owned group already controls a collection of other cafe and bakery chains including Krispy Kreme, Peet's and Caribou Coffee, as well of course as coffee roasting giant Jacobs Douwe Egberts and Keurig coffeemakers. Following completion of the Au Bon Coin purchase, Panera president Blaine Hurst will move up to CEO, taking over from Au Bon Coin's founder and current Panera CEO Ron Shaich.

Adbrands Weekly Update 27th Apr 2017: JAB Holdings is set to quit the luxury fashion business to focus on coffee, Coty and more mainstream consumer products. It has put its controlling stake in quoted shoe designer Jimmy Choo up for sale, and is also seeking a buyer for its other designer accessories business Bally. Jimmy Choo reported sales of £364m last year. JAB bought the business in 2011 for around £549m in 2011, and floated around a third of its shares three years later at a valuation of £700m. Current valuation is £732m. JAB paid between $558m and $650m for Bally, which it still wholly owns. LVMH is unlikely to be the buyer - Bernard Arnault said he will not pursue any other big deals for the time being. However, one or both brands might interest Coach, which is seeking to expand its own luxury portfolio. Coach is also rumoured to be negotiating to acquire like-minded New York accessories brand Kate Spade.

Adbrands Weekly Update 6th Apr 2017: JAB Holdings, the investment company that controls global coffee giant Jacobs Douwe Egberts as well as Krispy Kreme, Peet's and Keurig Green Mountain (as well as Coty), is adding yet another US business to its collection. It agreed this week to acquire bakery and sandwich chain Panera Bread Company for $7.5bn. A key attraction is Panera's digital technology, which could be rolled out to JAB's other businesses. The chain offers an app which allows customers to order and pay for food in advance on their smartphones to speed up collection times. That system now contributes almost a quarter of instore sales, and has given Panera a database of 25m customers. Panera founder & CEO Ron Shaich built the business from a single outlet in Boston to a system comprising 2,000 outlets and combined sales of around $5bn.

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