Jacobs Douwe Egberts / JAB Holdings

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Jacobs Douwe Egberts is the world's second biggest coffee company, created in July 2015 from the merger of what was previously DE Master Blenders 1753 with the corresponding division of food giant Mondelez. Master Blenders was already one of the leaders in the global sector, and the #1 in several European markets including the Netherlands, Belgium, Denmark and Hungary. Brands include Douwe Egberts and Pilao coffee, Pickwick teas and the Senseo home coffee system. The Mondelez deal added Jacobs, Kenco and the Tassimo system, among others. Although the core of its business is in Europe, JDE also has a strong presence in selected other markets including Brazil (where it is the local #1) and Australia, and is gradually expanding that footprint through acquisition. Via their investment company JAB Holdings, the Reimann family also own a wide variety of other coffee businesses, including, from 2016 Keurig Green Mountain and Krispy Kreme doughnuts.

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Douwe Egberts Moccona
Pickwick Pilao
Senseo Cafitesse
Piazza d'Oro


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Nov 2017: The super-acquisitive investment group JAB Holdings added to its portfolio with the purchase of US bakery chain Au Bon Coin for an undisclosed sum. The deal will reunite Au Bon Coin with its former sister chain Panera Bread, which JAB acquired earlier this year. This particular deal wasn't quite what market-watchers had been expecting. There had been widespread speculation that JAB was on the verge of announcing the purchase of Dunkin' Donuts. The privately owned group already controls a collection of other cafe and bakery chains including Krispy Kreme, Peet's and Caribou Coffee, as well of course as coffee roasting giant Jacobs Douwe Egberts and Keurig coffeemakers. Following completion of the Au Bon Coin purchase, Panera president Blaine Hurst will move up to CEO, taking over from Au Bon Coin's founder and current Panera CEO Ron Shaich.

Adbrands Weekly Update 27th Apr 2017: JAB Holdings is set to quit the luxury fashion business to focus on coffee, Coty and more mainstream consumer products. It has put its controlling stake in quoted shoe designer Jimmy Choo up for sale, and is also seeking a buyer for its other designer accessories business Bally. Jimmy Choo reported sales of £364m last year. JAB bought the business in 2011 for around £549m in 2011, and floated around a third of its shares three years later at a valuation of £700m. Current valuation is £732m. JAB paid between $558m and $650m for Bally, which it still wholly owns. LVMH is unlikely to be the buyer - Bernard Arnault said he will not pursue any other big deals for the time being. However, one or both brands might interest Coach, which is seeking to expand its own luxury portfolio. Coach is also rumoured to be negotiating to acquire like-minded New York accessories brand Kate Spade.

Adbrands Weekly Update 6th Apr 2017: JAB Holdings, the investment company that controls global coffee giant Jacobs Douwe Egberts as well as Krispy Kreme, Peet's and Keurig Green Mountain (as well as Coty), is adding yet another US business to its collection. It agreed this week to acquire bakery and sandwich chain Panera Bread Company for $7.5bn. A key attraction is Panera's digital technology, which could be rolled out to JAB's other businesses. The chain offers an app which allows customers to order and pay for food in advance on their smartphones to speed up collection times. That system now contributes almost a quarter of instore sales, and has given Panera a database of 25m customers. Panera founder & CEO Ron Shaich built the business from a single outlet in Boston to a system comprising 2,000 outlets and combined sales of around $5bn.

Adbrands Weekly Update 10th Nov 2016: Jacobs Douwe Egberts is to expand its global footprint with a deal to acquire Singaporean coffee, tea and instant noodles manufacturer Super Group for around $1bn. Super is the second largest instant coffee brand after Nestle's Nescafe in Southeast Asia, a region where JDE doesn't yet have a significant presence. JDE's controlling investor JAB Holdings also owns Keurig coffee makers and US coffee roasters including Stumptown and Peet's. It recently acquired the Krispy Kreme global donuts business.

Adbrands Weekly Update 12th May 2016: Nothing goes better with coffee than doughnuts. So the latest acquisition for JAB Holdings - the Luxemburg-based investment company that now dominates the global coffee market - is Krispy Kreme. It has agreed to buy that US company for $1.35bn, bringing the world's best-known doughnut brand under the same ownership as coffee giant Jacobs Douwe Egberts; coffeemakers and roasters Keurig Green Mountain and Stumptown; and US retail chains Caribou and Peet's. This deal marks the latest development in the astonishing expansion of JAB, from its origins as part-owner of Reckitt Benckiser into one of the world's biggest packaged goods owners. It remains a significant shareholder in Reckitt Benckiser as well as majority owner of what will soon be the world's third biggest beauty company, Coty; and also a variety of fashion brands including Jimmy Choo, Belstaff and Bally.

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