ADV Group (Russia)


ADV Group is one of Russia's largest independent marketing organisations and manages operations in that territory for all Interpublic Group agencies including McCann Erickson, Lowe, Initiative and UM, and also Havas Worldwide and Havas Media. The group now comprises 40 agencies, spread across Russia and six other CIS countries. It is very much the personal creation of local businessman Dmitry Korobkov. 

Click here for an Adbrands Snapshot of ADV Group (subscribers only). Adbrands Snapshots provide a brief summary and external web links for selected companies which are not yet covered by a full Adbrands Company Profile. Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 10th Dec 2015: Interpublic made changes to its 20-year partnership with Russian affiliate ADV Group, which has traditionally owned and managed all local outposts of IPG agencies, and also has a similar partnership with Havas. Now IPG has bought back from ADV a majority stake in the local McCann, FCB and Lowe creative agencies, and established a dedicated IPG Russia unit to lead those businesses. ADV retains a minority stake in these three agencies, but will continue to control Interpublic's other Russian affiliates, including local offices of UM and Initiative. No price was disclosed for the deal.


Subscribers may access the following website links here:

Znamenka Comunica
Impacto Lowe Adventa
PRP Weber Shadwick Advance Digital

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