ADV Group is one of Russia's largest independent marketing organisations and manages operations in that territory for all Interpublic Group agencies including McCann, MullenLowe, Initiative and UM, and also Havas and Havas Media. The group now comprises more than 20 agencies, spread across Russia and six other CIS countries. It is very much the personal creation of local businessman Dmitry Korobkov, reappointed as CEO in 2017 after a multi-year sabbatical from the business.
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|PRP Weber Shadwick||Advance Digital|
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 10th Dec 2015: Interpublic made changes to its 20-year partnership with Russian affiliate ADV Group, which has traditionally owned and managed all local outposts of IPG agencies, and also has a similar partnership with Havas. Now IPG has bought back from ADV a majority stake in the local McCann, FCB and Lowe creative agencies, and established a dedicated IPG Russia unit to lead those businesses. ADV retains a minority stake in these three agencies, but will continue to control Interpublic's other Russian affiliates, including local offices of UM and Initiative. No price was disclosed for the deal.
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