Russian Standard Corp (Russia)


Russian Standard is Russia's biggest vodka producer, and a significant force in the global market following its 2013 acquisition of Polish company CEDC. The group's flagship brand is Russian Standard, which sold 3.2m cases in 2015 across several price bands ranging from lower-priced Russian Standard Original to high-end Russian Standard Platinum. Impact estimated retail sales worth $700m. It is partnered by ultra-premium Imperia. CEDC adds numerous additional, mostly discount-priced vodka marques including Zubrowka (known as Zu in the US) with sales of 6.2m cases in 2015 (value of $485m), Green Mark (4.2m cases), Talka (2.8m cases), Parliament, Zhuravli, Absolwent and Soplica. Total volumes were around 24m cases in 2015. Key export markets include the UK, US and Germany. The group also controls Italian wine producer Gancia. In Russia, subsidiary Roust Trading distributes a collection of well-known imported brands including the Remy Cointreau portfolio, and even has its own bank and insurance company; CEDC handles Jim Beam, Campari, Remy Martin and Jaegermeister in Poland and Hungary. However the group has been badly affected since 2015 by the collapse of the rouble against other currencies, black market competition and other domestic issues. Nelia Nuriakhmetova is CEO of Russian Standard; Grant Winterton is global CEO of the spirits business. Roustam Tariko is founder and chairman of the Russian Standard Group. He established the business in 1992 as drinks distributor Roust, before launching Russian Standard six years later as the country's first premium vodka. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Russian Standard? See Spirits & Wines index for other companies  

Capsule checked 4th January 2017

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