SCA, or Svenska Cellulosa Aktiebolaget, is one of the world's biggest manufacturers of products derived from wood-pulp. Although a sizeable proportion of its revenues still come from paper and solid wood products, it is best known for its SCA Hygiene division, now Europe's leading tissue and kitchen towel manufacturer and the main international rival in paper-based products to Procter & Gamble and Kimberly-Clark. Hygiene has grown to become SCA's biggest business, now generating more than 80% revenues. SCA has boosted its global operations through a series of acquisitions, of which the two biggest have been the purchase in 2007 of P&G's tissue business in Europe, comprising the Bounty, Charmin and Tempo brands; and of Georgia-Pacific's local operations in 2012. There have also been numerous smaller purchases in Latin America and Asia.
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Adbrands Weekly Update 22nd Dec 2016: Swedish tissues and personal care giant SCA agreed to acquire Germany's BSN Medical, a leading maker of bandages and woundcare products, for €2.74bn. The deal will add brands including Leukoplast and Cutimed to SCA's hygiene portfolio. SCA has indicated that it is planning to spin off the entire hygiene division as a separate public company in 2017. The business would include the group's large collection of toilet, tissue and paper towel products including Tork, Velvet, Tempo, Zewa and Plenty. SCA's personal care division, which houses sanpro and incontinence products, is expected to remain part of the main group.
Adbrands Weekly Update 2nd Jun 2016: Ads of the Week: "RedFit". As a challenger brand in the UK sanpro sector, SCA's Bodyform has to try harder. Here's a gutsy - even ballsy, if you'll forgive the mixed metaphor - spot from AMV BBDO. Red-blooded too; no sign of that mysterious blue liquid here.
Adbrands Weekly Update 24th Sep 2015: Ads of the Week: "Focus". More delicious absurdity in a new spot for Tena Men, in which AMV BBDO once again threatens to top W&K's Old Spice campaigns for sheer unadulterated gagpower. Featuring once again Tena brand spokesperson Stirling Gravitas (what a great name!) Wonderful.
Adbrands Weekly Update 12th Mar 2015: Ads Of The Week: "Keep Control". We love this hilarious spot from AMV BBDO for SCA's Tena Men product, which offers a succession of great gags. If you don't know quite what Tena is, we're not going to spoil the surprise by going into detail. Suffice to say, AMV are likely to generate the sort of viral success with this approach that a more serious-minded ad could never have hoped to achieve. You'll probably even want to click through at the end for a product sample.
Adbrands Weekly Update 8th Aug 2013: It was perhaps merely a fluke of timing that paper products giant SCA Hygiene appeared to be the first prospective client of Publicis Omnicom, consolidating its global portfolio into three of that entities agencies. Sanitary brands such as Bodyform, Nana and Tena were aligned with the BBDO network; tissues and towels (Velvet, Moltonel, Tempo etc) with Publicis; and worldwide media moves into ZenithOptimedia.
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