Personal Care

Estee Lauder

Euromonitor estimated total sales for the global of the global cosmetics, fragrances and toiletries market at $500bn in 2019. Skincare accounted for the largest share of sales ($140bn), followed by haircare ($78bn), colour cosmetics ($72bn), men's grooming ($51bn), fragrances ($51bn), oral care ($47bn), bath & shower ($41bn) and deodorants ($22bn). The US is the single biggest market at $93bn, followed by China ($69bn), Japan ($39bn), Brazil ($30bn), Germany ($19bn), the UK ($17bn), India ($15bn) and France ( $15bn).

The World's Top Beauty Companies (by estimated 2016 beauty revenues)

 L'Oreal ($28.6bn)  Mary Kay Inc ($3.5bn)
 Unilever ($20.5bn)  LG Household & Healthcare ($3.0bn)
 Procter & Gamble ($15.4bn) **  Colgate-Palmolive ($2.8bn)
 Estee Lauder Cos. ($11.4bn)  Kose ($2.4bn)
 Shiseido ($7.7bn)  Revlon ($2.3bn) ***
 Beiersdorf ($5.9bn)  Natura ($2.3bn)
 AmorePacific ($5.6bn)  Pola Orbis ($1.9bn)
 Kao Corporation ($5.5bn)  Yves Rocher ($1.9bn)
 LVMH ($5.5bn)  Amway ($1.8bn)
 Coty ($5.4bn) **  Puig ($1.8bn)
 Chanel ($5.23bn)  Clarins ($1.7bn)
 L Brands ($5.1bn)  L'Occitane en Provence ($1.5bn)
 Avon Products ($4.1bn)  Oriflame ($1.4bn)
 Henkel ($4.0bn)  Grupo Boticario ($1.4bn)
 Johnson & Johnson ($3.9bn)  Walgreens Boots Alliance ($1.2bn)

Source: WWD Beauty's Top 100 2017 ** In October 2016, Coty took over ownership of much of P&G's beauty portfolio, boosting its own proforma full year sales to around $9bn and reducing P&G's to around $13bn. *** Revlon acquired Elizabeth Arden during 2016

Procter & Gamble
Kao Brands
Johnson & Johnson

The Top Global Toothpaste companies by market share 1Q 2015

Colgate-Palmolive 44.8%  GlaxoSmithKline 13.0%
 Procter & Gamble 14.3%  Unilever 8.4%

Source: Colgate-Palmolive Worldview 360

Other Oral Care companies

 Church & Dwight LG Household & Healthcare
 Kao Corporation  Lion Corporation
Johnson & Johnson Henkel

The Brandz ranking of the World's Most Valuable Personal Care Brands

 Gillette  Garnier (L'Oreal)  Natura
 Colgate  Lancome (L'Oreal)  Estee Lauder
 L'Oreal  Clinique (Estee Lauder)  Avon
 Dove  Crest  Oral B (P&G)
 Nivea  Olay  Shiseido

Source: Brandz

The Brand Finance ranking of the World's Most Valuable Beauty Brands

 Olay  Lancome (L'Oreal)  Schwarzkopf (Henkel)  Garnier (L'Oreal)
 Avon  Dove  Pantene Natura
 L'Oreal  Estee Lauder  Lux (Unilever)  Chanel
 Neutrogena  BiorĂ© (Kao)  Christian Dior (LVMH)  Clarins
 Nivea  Shiseido  Aveeno (J&J)  Maybelline

Source: Brand Finance

Other Personal Care Companies and Brands profiled in Adbrands

 Amway LG Household & Healthcare
Georgia-Pacific  Pampers
 Dabur India Old Spice
 SCA Hygiene  Clairol
 Elizabeth Arden  Colgate-Palmolive
 Kimberly-Clark  Georgia-Pacific
 Dial Edgewell Personal Care
 Axe  Boots

Useful Links

 COLIPA (European Cosmetics Trade Association)  CTPA (UK Cosmetics Trade Association)

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