Spirits & Wine Sector

Alcoholic Beverages: Spirits & Wine (or see Beer)

The Top International Premium Spirits Companies in 2015

#1 #2
Diageo Pernod-Ricard

Diageo is the world's foremost premium alcoholic drinks business, especially strong in North America and Asia. Its blockbuster portfolio is led by Smirnoff, Johnnie Walker, Captain Morgan and Baileys. Guinness is its biggest beer and it has an important strategic partnership with LVMH's Moet Hennessy division. Diageo sold off most of its wine assets in 2015.

Pernod-Ricard became the world's #2 spirits and wine company following the takeover of larger rival Allied Domecq in 2005. It got bigger still with the acquisition of Absolut vodka three years later. Other top sellers include Ricard pastis, Ballantine's and Chivas whisky, Seagram's and Beefeater gin, Jacob's Creek Australian wines and Mumm and Perrier Jouet champagne.

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#3 #4
Bacardi Beam Suntory

Bacardi is one of the world's biggest spirits by volumes, and the best-selling rum by far, with almost 50% share of the huge US market. On the back of Bacardi's success, the company has gradually assembled a small portfolio of other important brands including Martini wines and aperitifs, Dewar's whisky, Bombay Sapphire gin and premium vodka Grey Goose.

Beam Suntory was formed in 2014 from the buyout of US group Beam by Suntory of Japan. The enlarged portfolio combines Beam's Jim Beam bourbon, Pinnacle vodka, Sauza tequila, Courvoisier cognac and other brands with Suntory's large collection of Japanese whisky.

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#5 #6
Brown-Forman Campari

Brown-Forman is best-known internationally as the maker of those quintessential spirits of the American South, Jack Daniel's and Southern Comfort. Its portfolio also includes Finlandia vodka, El Jimador tequila and other spirits, as well as California's super premium Sonoma Cutrer wines. The group has a distribution partnership in several countries with Bacardi.
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Gruppo Campari has transformed itself since 2005 from a regional minnow in Italy to a global player with a portfolio of more than 40 premium brands. Campari and Cinzano are now accompanied by a collection of other tipples including Skyy vodka, Wild Turkey bourbon, Glen Grant whisky and best-selling Brazilian brandy Dreher's.

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#7 #8
Jose Cuervo Constellation Brands

Jose Cuervo is the world's top-selling tequila, and also the oldest, first produced by the Cuervo family in 1795 under royal warrant from the King of Spain. The business is still privately owned by the descendants of the original founder.

Russian Standard is Russia's biggest vodka producer, and a growing force in the global market following its acquisition in 2013 of Polish company CEDC. The group also handles local distribution of key brands from the Remy Cointreau, Campari and other portfolios within Eastern Europe.

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#9 #10
Jaegermeister

Not just the world's biggest winemaker, E&J Gallo is also among the global Top Ten in premium spirits as a result of a small but significant collection of brands including E&J Brandy and New Amsterdam vodka, now both among the world's Top 25 premium sellers by volume.

Mast-Jaegermeister is Germany's biggest premium spirits company, with a global profile built on the back of a single product, sweet herbal aperitif Jaegermeister. In the space of 40 or so years it has grown from an obscure regional brand into the world's top-selling bitter.

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#11 #12
William Grant & Sons

Scotland's Edrington Group controls a small but important portfolio of Scotch whisky brands led by Famous Grouse and The Macallan. Still controlled indirectly by its founding family, Edrington is also co-owner with Beam Suntory of the Maxxium distribution network.

William Grant & Sons' own-name blended Scotch is the top-selling brand in their small family controlled portfolio, but the crown jewel is Glennfiddich, the world's most awarded single malt. Other brands include Hendrick's Gin, Sailor Jerry rum & Tullamore Dew Irish whiskey.

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The Top 30 International Premium Spirits Brands by value in 2015

Johnnie Walker Yeni Diageo
Smirnoff Jameson Pernod-Ricard
Hennessy LVMH Jose Cuervo Tequila Cuervo
Jack Daniel's Martell Pernod-Ricard
Bacardi Jaegermeister Mast-Jaegermeister
Absolut Grant's William Grant
Captain Morgan Diageo Fireball Sazerac
Crown Royal Diageo Fernet Branca Fratelli Branca
Chivas Regal Pernod-Ricard Famous Grouse Edrington Group
Grey Goose Bacardi Ricard Pernod-Ricard
Ballantine's Pernod-Ricard J&B Diageo
Baileys Diageo Skyy Campari
Patron Patron Spirits/Bacardi Ciroc Diageo
Jim Beam Beam Inc Russian Standard
Remy Martin Remy Cointreau Bombay Bacardi

Source: Impact Databank - excludes non-premium brands

The Top 10 Wine Producers Worldwide in 2013

E&J Gallo Pernod-Ricard
Constellation Brands Treasury Wine Estates
The Wine Group Castel
Concha y Toro Accolade Wines
Grupo Penaflor Caviro

Source: Euromonitor

The Top 10 International Wine Brands by estimated volumes in 2014

Barefoot (E&J Gallo) 18m cases Yellow Tail (Casella Wines) 10.5m cases
Gallo (E&J Gallo) 14.5m cases Hardys (Accolade Wines) 9.4m cases
Concha y Toro (Concha y Toro) 14.2m cases Lindemans (Treasury Wine Estates) 8.1m cases
Robert Mondavi (Constellation Brands) 12.1m cases Beringer (Treasury Wine Estates) 7.2m cases
Sutter Home (Trinchero Family Estates) 10.9m cases Jacob's Creek (Pernod-Ricard) 6m cases

Source: The Drinks Business

The Top 10 Wine Producers in the US in 2012 by volumes

E&J Gallo Treasury Wine Estates
The Wine Group St Michelle Wine Estates (Altria)
Constellation Brands DFV Wines
Trinchero Family Estates Jackson Family Wines
Bronco Wine Company Diageo Chateau & Estates (Diageo)

Source: Wine Business

The UK's Top-selling Spirits & Wines (Off-Trade) by value in 2015/16 were:

Smirnoff Bacardi
Hardys Accolade Wines McGuigan (Australian Vintage)
Jack Daniel's Brown-Forman Casillero Del Diablo
Blossom Hill Diageo Bailey's Diageo
Echo Falls Accolade Wines Gallo (E&J Gallo)
Gordon's Diageo Jacob's Creek Pernod-Ricard
Famous Grouse Edrington Group Captain Morgan Diageo
Glen's Vodka (Glen Catrine) Barefoot (E&J Gallo)
Bell's Diageo Isla Negra (Concha y Toro)
Russian Standard Yellow Tail (Casella Family Brands)

Source: Nielsen/The Grocer 12 months to Apr 2016

Other Wine & Spirits Companies Profiled in Adbrands

Russian Standard San Miguel Corporation
Remy Cointreau LVMH
Suntory Kirin

Gone But Not (Completely) Forgotten

Allied Domecq Seagram

Click here for Other leading Spirits and Wine Companies profiled by Adbrands


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