Total worldwide cigarette volumes have been roughly flat since 2007 at around 5.6 - 5.7 trillion cigarettes. Steep declines in developed countries - including a fall of over 35% in the US since 1997 - have been offset by steady increases in emerging markets. China remains the world's single biggest market, accounting for almost 45% of total volumes in 2015, or 2.49 trillion cigarettes. It is followed by Russia (296bn cigarettes in 2015), the US (270bn), Indonesia (248bn) and Japan (182bn).

Top Tobacco Marketers globally in 2016 by market share

 Philip Morris International 32.2%  Imperial Tobacco 9.0%
 British American Tobacco / Reynolds 27.1%  Others 12.4%
 Japan Tobacco 19.3%  

Excludes China National Tobacco Corp.

Top Tobacco Brands Worldwide in 2015 by volume

 Marlboro (393bn cigarettes Philip Morris / PMI)  Camel (69bn: Reynolds / Japan Tobacco)
 Winston (130bn: Reynolds / Japan Tobacco)  Gudang Garam (63bn)
 Pall Mall (108bn - Reynolds / BAT)  Kent (62bn: BAT)
 L&M (102bn Philip Morris / PMI)  Dunhill (56bn: BAT)
 Mevius (77bn Japan Tobacco)  Gold Flake (50bn: Imperial / BAT)

Source: Japan Tobacco. Excludes brands of China National Tobacco Corp.

Top Tobacco Companies by net revenues in 2013

 CNTC  Philip Morris
 Philip Morris International  Reynolds American 
 British American Tobacco  ITC
 Japan Tobacco  Lorillard
 Imperial Tobacco  KT&G

Top Tobacco Brands in UK in 2018 by value

 Player's (£1.42bn) Imperial Tobacco  B&H Blue (£919m) Japan Tobacco
 Sterling (£1.34bn) Japan Tobacco  Richmond (£429m) Imperial Tobacco
 Mayfair (£653m) Japan Tobacco  JPS (£520m) Imperial Tobacco
 Marlboro (£686m) Philip Morris International  Rothman's (£546m) British American Tobacco
 Lambert & Butler (£589m) Imperial Tobacco  Carlton (£542m) Imperial Tobacco

Source: Nielsen / The Grocer 52 weeks to Sept 2018

Top Tobacco Marketers in US in 2013 by local market share

 Altria 45.9%  Imperial Tobacco 3.0%
 Reynolds 24.7%  Liggett Vector 2.8%
 Lorillard 12.2%  Others 11.4%

Source: Euromonitor / WSJ

Other Companies & Brands

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