Total worldwide cigarette volumes have been roughly flat since 2007 at around 5.6 - 5.7 trillion cigarettes. Steep declines in developed countries - including a fall of over 35% in the US since 1997 - have been offset by steady increases in emerging markets. China remains the world's single biggest market, accounting for almost 45% of total volumes in 2015, or 2.49 trillion cigarettes. It is followed by Russia (296bn cigarettes in 2015), the US (270bn), Indonesia (248bn) and Japan (182bn).
|Philip Morris International 32.2%||Imperial Tobacco 9.0%|
|British American Tobacco / Reynolds 27.1%||Others 12.4%|
|Japan Tobacco 19.3%|
Excludes China National Tobacco Corp.
|Marlboro (365bn cigarettes Philip Morris / PMI)||Rothmans (78bn BAT)|
|Winston (147bn: Reynolds / Japan Tobacco)||Camel (71bn: Reynolds / Japan Tobacco)|
|Pall Mall (118bn - Reynolds / BAT)||Cleopatra (69bn Eastern)|
|L&M (97bn Philip Morris / PMI)||Mevius (69bn Japan Tobacco)|
Source: Japan Tobacco. Excludes brands of China National Tobacco Corp.
|Philip Morris International||Reynolds American|
|British American Tobacco||ITC|
|Player's (£1.42bn) Imperial Tobacco||B&H Blue (£919m) JTI|
|Sterling (£1.34bn) JTI||Richmond (£429m) Imperial Tobacco|
|Mayfair (£653m) JTI||JPS (£520m) Imperial Tobacco|
|Marlboro (£686m) Philip Morris International||Rothman's (£546m) British American Tobacco|
|Lambert & Butler (£589m) Imperial Tobacco||Carlton (£542m) Imperial Tobacco|
Source: Nielsen / The Grocer 52 weeks to Sept 2018
|Altria 45.9%||Imperial Tobacco 3.0%|
|Reynolds 24.7%||Liggett Vector 2.8%|
|Lorillard 12.2%||Others 11.4%|
Source: Euromonitor / WSJ
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