Ad Expenditure: US$558bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

Adbrands provides profiles and account assignments for the world's top advertisers. This table lists the leading advertisers by estimated annual expenditure in 2015, from the ranking published annually by Advertising Age, based on data supplied by Nielsen, Kantar and other monitors. However, all figures are estimates. Adbrands also provides a ranking of published expenditure (where available) declared by each of the major global marketers. That table is provided to Adbrands subscribers and can be accessed here. See also:

 The Best Global Brands Two separate annual rankings compiled by Interbrand and Milward Brown Optimor

 Top Advertisers by Country Search our global maps for individual advertising markets

Leading Global Advertisers by estimated expenditure in 2016

#1 #2
Procter & Gamble Samsung

Procter & Gamble
is a giant in household products, for many years the world's biggest advertiser, and the company which defined many of the marketing strategies which we now take for granted.

Korean giant Samsung is the global leader in smartphones, TVs and multiple other tech sectors, and overtook Intel in 2017 to become the #1 in the chips which drive all these devices.

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#3 #4
Nestle Unilever

Nestlé is the world's biggest food company, with a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Brands include Nescafe, Kit Kat and Perrier, among many others.

Unilever was
arguably the world's first packaged goods company, and still one of the global leaders, with operations in every corner of the globe and an especially strong profile in emerging markets.

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#5 #6
L'Oreal Volkswagen

L'Oreal is the global
#1 in cosmetics with a portfolio that contains many of the world's biggest hair and beauty products - including such brands as Garnier, Maybelline, Lancome and Armani and Ralph Lauren fragrances.

With a collection of brands including Audi, Porsche and Seat as well as VW itself, Germany's Volkswagen Group has its sites firmly set on overtaking Toyota as the world's biggest automobile manufacturer.

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#7 #8
Comcast AB InBev

Comcast is America's leading cable television operator, now under the Xfinity brand, and also one of the world's biggest media owners following the acquisition of NBC Universal.

A series of aggressive acquisitions in a rapidly consolidating market - including American icon Anheuser-Busch and most recently SABMiller - has made AB InBev the world's biggest brewer by a considerable margin.

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#9 #10
General Motors Daimler

Challenges remain, but for the most part General Motors has bounced back from the financial troubles that almost caused its collapse in 2008, with a slimmed-down portfolio led by Chevrolet and Cadillac.

German industrial giant Daimler has dabbled in several different sectors in recent years, but it has gradually focused its attention on cornerstone auto brand Mercedes-Benz, once again the leading luxury car in 2016

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#11 #12
Amazon LVMH

Amazon has gradually carved out a role as the world's biggest retail disrupter. Once a mere book seller, it is now a feared competitor in all sectors from fashion to food. Its next frontier may be medicines.

LVMH's brand portfolio is a catalogue of the finest things money can buy. It is the world's premier luxury goods company, controlling brands including Louis Vuitton, Christian Dior, Hennessy, Moet & Chandon and TAG Heuer.

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#13 to #100
 Ford  Yum Brands  Seven&i
 Toyota  21st Century Fox  Novartis
 Coca-Cola Company Adidas  Danone Group
 Fiat Chrysler Automobiles  Coty  Colgate-Palmolive
 Alphabet Inc  Merck & Co  Mondelez
 Priceline Group  Henkel  Telefonica
 AT&T  Kia Motors  Molson Coors
 American Express  Berkshire Hathaway  Tencent
 Mars Inc  Hyundai Motor Co SoftBank (Sprint)
 McDonald's  Pernod-Ricard  Schwarzgruppe
 Sony Corp  Capital One  Vodafone
 Bayer  Intel  Astellas Pharma
 Pfizer  Aeon  IBM
 Nike  LG Group  Richemont
 Pfizer  Reckitt Benckiser  Alibaba
 Honda Motor Co  GlaxoSmithKline  Tata Motors
 Deutsche Telekom  Bank of America  Charter Communications
 Walmart  PSA Peugeot Citroen  eBay
 Walt Disney Co  Kao Brands  Kohl's
 Nissan Motor  Beiersdorf / Tchibo  Yili Industrial Group
 JP Morgan Chase  Citigroup  Rakuten
 Verizon SAIC  Bridgestone
 Expedia  Renault  REWE
 Estee Lauder Cos  Kering  Carrefour Group
 PepsiCo  Macy's  Takeda
 Johnson & Johnson  Apple  Mazda Motor Corp
 Time Warner  America Movil  IAC
 Heineken  Target  Suntory
 Diageo  Microsoft  Netflix

Source: Advertising Age / Kantar / Nielsen Media Research etc.

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