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The most widely recognised ready reckoners of the world's leading brands are the two annual rankings produced by Interbrand (a subsidiary of Omnicom) and Millward Brown Optimor (a subsidiary of WPP's Kantar Group). These aim to calculate objective valuations of the "worth" of top international brands. The two studies vary quite widely, although many of the same brands appear in both - though not necessarily in the same order. Both have their idiosyncrasies in terms of which brands are included and which omitted. Of the two, we have a slight preference for Interbrand's study, which tends to have a slight bias towards Western brands. Millward Brown Optimor's "Brandz" ranking, on the other hand, has a more noticeable Eastern slant, containing several Chinese, Russian and Indian (but also Canadian!) brands omitted from Interbrand's report. Below is a summary of the two rankings. Click on the logos for more information on each brand.

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Interbrand Best Global Brands 2019

apple google amazon.com microsoft coca cola samsung
toyota mercedes-benz mcdonald's walt disney bmw ibm
intel facebook cisco systems nike louis vuitton oracle
general electric sap honda Chanel american express pepsi
jp morgan ikea ups hermes zara h&m
accenture budweiser gucci pampers ford hyundai
gillette nescafe adobe volkswagen citi audi
allianz ebay adidas axa hsbc starbucks
philips porsche l'oreal nissan goldman sachs HP
visa sony kellogg's siemens danone nestle
canon mastercard Dell 3m Netflix colgate
santander cartier morgan stanley Salesforce Hewlett Packard Enterprise paypal
LEGO caterpillar Ferrari kia motors
corona jack daniel's panasonic Christian Dior john deere
johnson & johnson Uber heineken Nintendo Mini
Spotify kfc tiffany Hennessy burberry
shell LinkedIn harley davidson prada

Source: Interbrand

 

Brandz Global Top Most Valuable Brands 2020

amazon.com apple microsoft google visa Alibaba
tencent facebook mcdonald's Mastercard AT&T Verizon
coca cola IBM Marlboro Home Depot SAP Moutai
louis vuitton UPS nike walt disney paypal starbucks
Xfinity Netflix walmart Spectrum instagram accenture
ICBC Deutsche Telekom intel Chanel adobe China Mobile
youtube Ping An hermes samsung Salesforce wells fargo
linkedin l'oreal american express costco toyota
gucci oracle cisco systems jd.com budweiser meituan
vodafone mercedes-benz zara china construction bank hdfc rbc
bmw chase ntt didi xbox orange
hsbc haier agricultural bank pampers dell ikea
aia jp morgan lic colgate td ameritrade bank of america
tiktok movistar xiaomi kfc shell aldi
Uber united healthcare citi gillette bca
baidu adidas DHL siemens subway lowes
bank of china lancome pepsi commonwealth bank

Source: BRANDZ


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