Ad Expenditure: US$520bn 2016 GroupM Forecast This Year Next Year Dec 2015

Advertising Agencies

leading marketing services companies

Public relations is the umbrella term for a broad range of services, ranging from traditional consumer-oriented PR of goods and services to more sophisticated corporate or investor communications. Most of the world's major groups offer both as well as a variety of linked services such as public affairs (including political lobbying) and social media and other online buzz-generating disciplines. Many also have specialised units offering digital media, branding, and even traditional advertising.

Top Global PR Agencies by estimated fee income in 2017

 Edelman  Golin
 Weber Shandwick  Brunswick
 FleishmanHillard  MC Group
 Ketchum  Havas Worldwide PR
 Burson-Marsteller *  FTI Consulting
 MSLGroup Vector
 Hill & Knowlton Strategies W20 Group
 Ogilvy PR APCO
 BlueFocus Sunny Side Up
 Cohn & Wolfe *  Porter Novelli

Source: The Holmes Report * Burson-Marsteller and Cohn & Wolfe merging in 2018

Other Agencies

 Next 15  Good Relations (Chime)
 Huntsworth  Ruder Finn
 Bell Pottinger Private  WE Communications
   

 

 


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