Ad Expenditure: US$558bn 2018 GroupM Forecast This Year Next Year Dec 2017
Public relations is the umbrella term for a broad range of services, ranging from traditional consumer-oriented PR of goods and services to more sophisticated corporate or investor communications. Most of the world's major groups offer both as well as a variety of linked
services such as public affairs (including political lobbying) and social media and other online buzz-generating disciplines. Many also have specialised units offering digital media, branding, and even traditional advertising.
Top Global PR Agencies by estimated fee income in 2017
Source: The Holmes Report * Burson-Marsteller and Cohn & Wolfe merging in 2018
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