Ad Expenditure: US$558bn 2018 GroupM Forecast This Year Next Year Dec 2017

Advertising Agencies

leading marketing services companies

Public relations is the umbrella term for a broad range of services, ranging from traditional consumer-oriented PR of goods and services to more sophisticated corporate or investor communications. Most of the world's major groups offer both as well as a variety of linked services such as public affairs (including political lobbying) and social media and other online buzz-generating disciplines. Many also have specialised units offering digital media, branding, and even traditional advertising.

Top Global PR Agencies by estimated fee income in 2018

 Edelman  Golin
 Weber Shandwick  MC Group
 Burson Cohn & Wolfe  FTI Consulting
 FleishmanHillard  Havas PR
 Ketchum Vector
 MSLGroup W20 Group
 Hill & Knowlton Strategies ICF Next
 Ogilvy PR APCO
 BlueFocus Teneo
 Brunswick Sunny Side Up

Source: The Holmes Report * Burson-Marsteller and Cohn & Wolfe merging in 2018

Other Agencies

 Next 15  Good Relations (Chime)
 Huntsworth  Ruder Finn
 Bell Pottinger Private  WE Communications
 Porter Novelli  

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