And Rising is the even more enigmatic name adopted in 2018 by the creative agency previously known 18 Feet & Rising. It was founded at the beginning of 2010 by Jonathan Trimble, Matt Keon and Tim Millar, three executives previously based at Fallon London. The original name referred to the combined height of the three founders, rising with the addition of more staff. The agency scored a place on the industry top table in 2011 with the capture of Nationwide Building Society, as well as a position on the Virgin Media roster. However, both accounts later departed; 18 Feet was subsequently involved in a legal tussle with Nationwide over accreditation of ideas originally developed by the agency. That dispute was resolved out of court and 18 Feet managed to find clients to replace its lost business, but not perhaps with such stature and billings. Co-founders Millar and Keon both quietly moved on; Trimble remains CEO and appointed Anna Carpen as creative leader following Keon's departure. In 2012, 18 Feet established a notional presence in Australia, through a minority stake in local agency Colman Rasic, but that office closed quietly the following year. The agency sold a 27% stake to UK marketing group Creston - now Unlimited Group - in 2015, and later relocated into that group's corporate HQ. However, that partnership was terminated once again in 2018: Trimble reacquired Creston's stake and relaunched the business under its new name. In 2016 it was the first British ad agency to be awarded "B Corp" status for its commitment to positive social and environmental impact. Nielsen estimated billings of £23m for 2017.
Capsule checked 8th April 2019
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Adbrands Social Media 9th Jan 2019: "Family Monsters". Here's a sympathetic and effective campaign from London indie And Rising (previous 18 Feet & Rising) for charitable organisation Family Action, which celebrates its 150th anniversary this year. Every family has its own particular monsters is the idea: financial worries, the pressures of being a new parent, alcohol... The concept is illustrated here with great sensitivity. These monsters are neither scary nor comic, but anxious shadows of each character's particular concerns, and they get additional amplification from the cleverly distorted soundtrack. Nicely done.
Adbrands Weekly Update 11th Jun 2015: London creative agency 18 Feet & Rising, one of the city's most talented independents, has sold a large minority stake to Creston, the marketing services group which controls direct & digital shop TMW and technology PR Nelson Bostock among other agencies. Creston is paying around £1m to acquire a 27% holding in 18 Feet. It is the group's first step back into the traditional creative agency pool since it sold DLKW in 2010 to Interpublic's Lowe network.
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